07/20/2026
Azurite.
For the first time ever I developed a custom solid RTW color for the brand. A middle blue that can be styled with both black or white, to be worn in both Stockholm or Sicily, summer or winter. A shade that works with the other blues in your closet, whether it’s navy, light blue, or denim.
This color had been on my mind for a long time. Inspired by old medieval paintings by artists such as Antonello da Messina, I realized that Azurite was the perfect blue. A hint of green that gets picked up by the eye depending on the surrounding landscape, whether it’s a dramatic Sicilian blue, a turquoise Caribbean beach, or that silvery Swedish light.
