BRAND
Selly Djap is a contemporary clothing brand centered on creating graceful evening dresses for women. The designs feature intricate, hand-sewn beadings on the dresses with a diverse color palette and luxurious fabrics—only the best materials and processes go into creating your next outfit. Chiffon, silks, brocades, embroidery, beads, and hand-picked fabrics are only some of what Selly Djap o
ffers in their lineup. The brand started in late 2016 with the Fall/Winter 2017 collection, Polarity and continues to build on its contemporary clothing with the Spring/Summer 2018 collection, S*x. Polarity featured inspirations from the ocean with its use of pearls and beads, and S*x features the transformation from innocence to experience with its move from day to night and outfit selection throughout the collection. The collection S*x will be the first collection of contemporary dresses available to the public, with sales set to start on 1 January 2018 worldwide. The brand Selly Djap was founded by the fashion designer Selly Djap, who centers the brand on her core value of grace and her belief in Christianity. Her brand aims to empower women and have them be confident in their bodies by wearing the graceful and beautiful evening dresses that have been carefully designed and crafted. The outfits are designed to be unmerited gifts, made possible through love and grace. Every dress aims to show the true beauty of each woman who wears it and craft a sense of confidence and power. Selly Djap also is founded on the idea that New York City is the best location for fashion brands. The brand was founded in New York City, the dresses are designed in Manhattan, and patterning through manufacturing and delivery happens across the East River in Brooklyn: Everything from design to delivery is right here, in New York. DESIGNER
Selly Djap is an Indonesian fashion designer of 10 years, who recently moved to New York City in 2016 to study Fashion Business and Entrepreneurship at New York University; She studied at the Bunka School of Fashion for 6 years in Jakarta prior to NYU. Selly Djap was raised in the world of fashion, with her parents owning a small fashion company in Jakarta, her mother taking her clothes shopping at a young age, and help her mother sell clothing by standing on the displays. Now, Selly Djap designs her own collections and dresses and runs her maiden company, Selly Djap LLC. She sees fashion as a powerful tool for self-expression, as each outfit is an intimate part of the person who wears it. Fashion is a powerful symbol for expression, and Selly Djap’s designs allow women to be empowered and express themselves, showing off their true beauty without fear.
