SUM London

SUM London Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from SUM London, Clothing (Brand), 1270 Broadway, Ste 507, New York, NY.

Teamwork makes the dream work. Polaroids by at ASIAN NYFW showing:QI —氣 ENERGY‘longevity through movement’a Heritage Ac...
09/13/2026

Teamwork makes the dream work.

Polaroids by at ASIAN NYFW showing:

QI —氣 ENERGY

‘longevity through movement’

a Heritage Activewear Collection by SUM LONDON

QI —氣 ENERGY A Heritage Activewear Collection inspired by‘longevity through movement’NYFW Drop 2 available now. Limited ...
09/10/2026

QI —氣 ENERGY

A Heritage Activewear Collection inspired by
‘longevity through movement’

NYFW Drop 2 available now. Limited edition.
Pre-Orders will close in Sunday 20 Sep.

Qi 氣 Heritage Activewear Shorts available now
on www.sumlondon.com

Link in bio and follow SUM LONDON

Campaign Images by 严佳林 Jialin Yan
Creative Direction Margaret 岑

Lighting ᶻᴴᴼᴺ ᶻᴴᴼᴺ
HMUA Rossi | session Hair & Makeup
Model lina Cougar Debney

Studio Assistant
Studio SILVERSPACE STUDIOS LTD

QI —氣 ENERGY A Heritage Activewear Collection inspired by‘longevity through movement’NYFW Drop 2 available now. Limited ...
09/10/2026

QI —氣 ENERGY

A Heritage Activewear Collection inspired by
‘longevity through movement’

NYFW Drop 2 available now. Limited edition.
Pre-Orders will close in Sunday 20 Sep.

Link in bio and follow SUM LONDON

Campaign Images by 严佳林 Jialin Yan
Creative Direction Margaret 岑

Lighting ᶻᴴᴼᴺ ᶻᴴᴼᴺ
HMUA Rossi | session Hair & Makeup
Model lina Cougar Debney

Studio Assistant
Studio SILVERSPACE STUDIOS LTD

QI —氣 ENERGY A Heritage Activewear Collection inspired by‘longevity through movement’NYFW Drop 2 available now. Limited ...
09/10/2026

QI —氣 ENERGY

A Heritage Activewear Collection inspired by
‘longevity through movement’

NYFW Drop 2 available now. Limited edition.
Pre-Orders will close in Sunday 20 Sep.

Full lookbook on www.sumlondon.com

Link in bio and follow SUM LONDON

Campaign Images by 严佳林 Jialin Yan
Creative Direction Margaret 岑

Lighting ᶻᴴᴼᴺ ᶻᴴᴼᴺ
HMUA Rossi | session Hair & Makeup
Model lina Cougar Debney

Studio Assistant
Studio SILVERSPACE STUDIOS LTD

We pay attention to every detail.Heritage Activewear. Longevity through movement. Sign up to our waitlist on www.sumlond...
09/07/2026

We pay attention to every detail.

Heritage Activewear.

Longevity through movement.

Sign up to our waitlist on www.sumlondon.com

09/06/2026

SUM = a blend of two cultures
SUM = 岑

We design quality clothing that reflects a blend of Eastern craft and contemporary London Streetwear.

The SUM LONDON wardrobe is for those with a global identity.

Meet our Founder + Creative Director
Margaret Sam

She explains the meaning of SUM as a creative response to her own multi-layered identity through the lens of a London born Chinese designer.

SUM LONDON is a British-Asian Heritage Brand built as a place of belonging and pride for the Asian Diaspora.

Our latest collection is titled:

QI —氣 ENERGY

We have designed a Heritage Activewear collection
inspired by longevity through movement.

Sign up to our waitlist now — to be notified about when pre order is available and exclusive events.

Link in bio.

available soon on www.sumlondon.com

08/19/2026

MADE IN LONDON | Heritage Activewear by made in East London’s

This is the 360 process of our latest capsule:
QI ENERGY | rooted in longevity through movement

The Heritage Activewear is a classic training jacket silhouette with an Eastern blended mandarin collar made with Euro Jersey Sensitive® Fabrics

Paired with The Horse Face Running Skort inspired by a 600 year old Qing Dynasty silhouette blended with a classic running skort made from a crispy Ripstop Nylon and concealed pocketed undershorts in EuroJersey Sensitive® Fabrics

Introduced by our Founder and Creative Director — Margaret Sam

We will be showing the full collection during
New York Fashion Week at ASIAN NYFW

SAT 12th September
3pm
📍NYC

sign up to our community newsletters to stay updated

Heritage Activewear Inspired by QI ENERGY + Longevity through movement. Heritage Activewear Jacket made using patented S...
08/16/2026

Heritage Activewear

Inspired by QI ENERGY + Longevity through movement.

Heritage Activewear Jacket made using patented Sensitive Fabrics by EuroJersey in a 4-way matte stretch.

Horseface skort made from crispy nylon. Pleated to reflect 600 year old Chinese silhouette: Ma Mian Qun 马面裙

available on www.sumlondon.com

Images by Ramzey Sabbagh رمزي

08/13/2026

MADE IN LONDON | Heritage Activewear by made in East London’s

A brand profile and preview of our latest capsule:
QI ENERGY | rooted in longevity through movement

Introduced by our Founder and Creative Director — Margaret Sam

Full 360 process next Thursday.

We will be showing the full collection during New York Fashion Week at ASIAN NYFW

SAT 12th September
3pm
📍NYC

sign up to our community newsletters to stay updated

Wimbledon The Wimbledon EditThe Heritage Activewear Jacket paired with the Wimbledon Edition Horse Face SkortAvailable u...
07/11/2026

Wimbledon The Wimbledon Edit

The Heritage Activewear Jacket paired with the Wimbledon Edition Horse Face Skort

Available until this weekend on www.sumlondon.com

Address

1270 Broadway, Ste 507
New York, NY
07666

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