The Araca Group

The Araca Group Igniting the live entertainment experience!

Founded in 1997, The Araca Group is a vertically integrated theatrical production and brand activation company, with over 250 dedicated employees and offices in New York, Los Angeles, Las Vegas, London, and Sydney. Araca works closely with both new and established theatre, music, film and television studio partners to galvanize their brands – whether a new Broadway musical, arena music tour, or st

udio e-commerce web store. Each activation is carefully tailored to support an artist or brand’s marketing strategy, facilitate their audience’s engagement, generate significant income, and ultimately, ignite the entertainment experience. As theatrical producers, our mission is to create entertainment that is artistically compelling to our audience and financially successful for our investors. As brand activators, our mission is to support and enhance our partners’ brands; and excite and engage their audiences by delivering the highest quality products through innovative and strategic distribution channels.

What a year! We are so grateful for our team, our partners, and our customers! We couldn’t be happier. Stay Gold!
12/18/2024

What a year! We are so grateful for our team, our partners, and our customers! We couldn’t be happier. Stay Gold!

Stay Gold ✨
06/17/2024

Stay Gold ✨

12 Tony Nominations. We’ve got nothing but gratitude.
05/01/2024

12 Tony Nominations. We’ve got nothing but gratitude.

Tickets on sale now. Broadway Previews begin March 16, 2024.
11/01/2023

Tickets on sale now.
Broadway Previews begin March 16, 2024.

“Everyone deserves a chance to fly!”- Presenting the WICKED x notebook in celebration of WICKED’s 20th Anniversary on B...
11/01/2023

“Everyone deserves a chance to fly!”
-

Presenting the WICKED x notebook in celebration of WICKED’s 20th Anniversary on Broadway.

Created in partnership with the , every purchase of the WICKED x Moleskine Notebook, will support someone’s chance to fly through The EVERYONE DESERVES THE CHANCE TO FLY Grant – inspiring everyone to use their brains, hearts, and courage to express their creative genius and find new ways of defying gravity.

Available now in Moleskine US boutiques and the Gershwin Theatre, home of WICKED.

NOW AVAILABLE: The Nap Dress® makes its Broadway debut!!!! Introducing: Hill House Home for Wicked. 🧹🎀💚🎀🧹We couldn’t be ...
10/25/2023

NOW AVAILABLE: The Nap Dress® makes its Broadway debut!!!! Introducing: Hill House Home for Wicked. 🧹🎀💚🎀🧹

We couldn’t be happier to release this special, limited edition Nap Dress® collaboration with . TOMORROW: The Nap Dress® makes its Broadway debut!!!! Introducing: Hill House Home for Wicked. 🧹🎀💚🎀🧹

Thank you and

NOW LIVE!! This collection is a celebration of friendship, standing up for what you believe in (even when it’s unpopular...
10/19/2023

NOW LIVE!!

This collection is a celebration of friendship, standing up for what you believe in (even when it’s unpopular), and 20 years of belting “Defying Gravity” at the top of our lungs. (IYKYK)

Thank you and for the beautiful images!!

"The future is now open for business." - Bob Gale. The is officially open!! Come visit us!! 📸:
07/07/2023

"The future is now open for business." - Bob Gale. The is officially open!! Come visit us!!

📸:

It’s a Wicked x American Girl Doll Exclusive! Celebrate the musical’s 20th anniversary on Broadway with these special-ed...
06/15/2023

It’s a Wicked x American Girl Doll Exclusive! Celebrate the musical’s 20th anniversary on Broadway with these special-edition costumes.

American Girl Doll's 2023 Girl of the Year, Kavi Sharma, loves performing. Kavi’s favorite musical is Wicked, and the authentic replicas of Glinda and Elphaba's costumes are bringing Kavi’s Broadway dreams to life!

Address

545 W 45th Street Fl 10
New York, NY
10036

Opening Hours

Monday 9:30am - 6:30pm
Tuesday 9:30am - 6:30pm
Wednesday 9:30am - 6:30pm
Thursday 9:30am - 6:30pm
Friday 9:30am - 6:30pm

Telephone

+12128690070

Website

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