Shosh New York

Shosh New York Sewn in NYC. Long-wearing pieces with a nod to the boy in every girl. http://instagram.com/shosh_newyork I design clothing that I would want to wear.

The ritual of getting dressed, even for making toast, is a an exercise in self-expression. Designing a dress is a layered, sensual, intellectual and emotional progression of choices. It’s like having a conversation between myself and my heritage, between my personal aesthetic and the cultural imagery, between my effort to make magic and my concerted wish to fight death. My inspiration for designin

g clothing is a way to refine the boundaries of who I am. For raw material, I draw on my artistic DNA – my mother is a painter, I am a filmmaker, my twin sister has taught me Taoism and life, my children are artists, my hubby is a political animal – all very much a part of my neurology. Stylistically I am on the masculine side of feminine, a unboyish tomboy. Another way of saying it is that I am drawn to lush fabric with structural properties that hug the body like a mitten as opposed to a glove. My effort is to entice women to wear them for the same reasons that I do; to feel powerful, loved, to participate in community and show up fully in our best second skin. Designing clothing is also making an exuberant political statement. Through my very personal lens of making clothing, I hope to do my part, helping to reform the way clothing is made. Working sustainably is the way I can participate in the planet’s well being by mixing technology and beauty. Contributing to the vigor of the earth’s fertility makes me a gardener, amending the soil and yielding healthy, nutritious crops, in this case, clothing with rich texture, and wearable chic tailoring made from ethical choices. – Carol Pratt

Carol Pratt – Designer

A Re-Thinking
08/05/2025

A Re-Thinking

Your clothing speaks. What’s it saying?
07/22/2023

Your clothing speaks. What’s it saying?

What do we want most from an outfit?  To look memorable, to feel comfortable, confident, ravishing, smart, not ordinary,...
07/18/2023

What do we want most from an outfit?

To look memorable, to feel comfortable, confident, ravishing, smart, not ordinary, to fit in or be enviable, to hide, to look taller, to protest, to look potent, or beddable?

Tell us your inclinations in the comments.

A lesson in the sustainability of Cupro: This fabric is breathable, soft, lightweight, moisture wicking and drapes like ...
05/16/2023

A lesson in the sustainability of Cupro: This fabric is breathable, soft, lightweight, moisture wicking and drapes like silk. Cupro is made of waste from the cotton plant. Using the teeny weeny silky cotton fibers that stick out of the cottonseed and are too small to spin. These silk fibers are dissolved into a copper and ammonium solution then spun into fiber. Using every bit of the cotton plant also helps reduce water waste, making Cupro a more virtuous fabric. End of lesson.







Cozy with structure: clothes to wear at home or in the world
01/30/2023

Cozy with structure: clothes to wear at home or in the world



50% Off Entire Site - www.shoshnewyork.com
12/26/2022

50% Off Entire Site - www.shoshnewyork.com

Women's ready-to-wear line, made ethically and sustainably in New York City.

30% off all ShoshNow through Cyber Monday
11/21/2022

30% off all Shosh
Now through Cyber Monday




Dictionary definition of Shirty: irritable, annoyed... these shirts - no complaints
10/12/2022

Dictionary definition of Shirty: irritable, annoyed... these shirts - no complaints







The power of a dress.
10/11/2022

The power of a dress.







This is the Man Coat. It’s not for men.
10/08/2022

This is the Man Coat. It’s not for men.







Snug as a bug in a puffer
10/06/2022

Snug as a bug in a puffer






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New York, NY

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