Blue Generation

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Blue Generation Logo Ready Apparel Since 1944, we are proud to be a family owned and operated business. Rubin & Sons. We operate with a distinct "family touch". Phil & Eric

For 3 generations, the Rubin family has specialized in manufacturing and importing wearing apparel. Our founder Milton Rubin made his journey to America at the age of 16 with nothing in his pocket but a dream that would be fulfilled when his three sons Don, Bob and Phil joined forces with him to build M. Phil's son Eric joined the business as the third generation and once again was named to the ASI "Power 50" list. We are proud of having received ASI's "Family Business of the Year Award" and repeated as a "5-Star Supplier”. Blue Generation is recognized as a leader in the Logo Ready Apparel industry. Customer service and satisfaction are at the heart of our daily endeavors. Our state of the art bilingual customer service center is acclaimed industry wide for experience and customer satisfaction. As always, our goal is to maintain deep inventories at any cost. With over seven decades of experience and innovation, we strive to manufacture a quality product with great value through our vast global resourcing. We are committed to ensure that working conditions in our factories are upheld ethically and in compliance with U.S. laws and countries with which we do business. Blue Generation adheres to the guidelines of the Consumer Product Safety Improvement Act (CPSIA) for all imported products. Every product in our apparel line is designed and manufactured by Blue Generation. We are fiercely protective about our fine quality and reputation because it is under the Rubin family name. Believe us when we say we are grateful for every order entrusted to our care. Welcome to the Blue Generation experience.

It’s officially “grab a hoodie” season. 🍁 From laid-back hoodies to everyday quarter-zips, we’re making layering look go...
10/22/2026

It’s officially “grab a hoodie” season. 🍁 From laid-back hoodies to everyday quarter-zips, we’re making layering look good.

Lightweight feel. Heavy on comfort. Our lightweight triblend hoodies are proof that cozy doesn’t have to mean bulky. 💙 Styles BG7308, BG7309

Cozy looks good in burgundy. 🍷 Our fleece hoodies are giving major fall favorite energy. 🍂🍁 Styles BG9301P, BG9302Z, BG9303P, BG9304Z

Meet your new layering MVP. Soft, cozy, and effortlessly versatile. Our Micro Fleece collection understood the assignment. Styles BG9951, BG6951, BG9952, BG9952

Out of office. Into North Carolina. 🚗💙 The BG team is trading emails for handshakes and hitting the road to visit our cu...
10/21/2026

Out of office. Into North Carolina. 🚗💙 The BG team is trading emails for handshakes and hitting the road to visit our customers!

October is Breast Cancer Awareness Month! 🎀💗 This month, we wear pink with purpose. Together, we stand in support of tho...
10/16/2026

October is Breast Cancer Awareness Month! 🎀💗 This month, we wear pink with purpose. Together, we stand in support of those fighting breast cancer, celebrate survivors, honor those we’ve lost, and recognize the importance of early detection. We’re proud to help spread awareness and show that even the smallest gestures of support can make a meaningful difference. Wear Pink. Spread Awareness. Show Support. 💕

POV: You show up to work wearing our denim and suddenly it’s a full-blown photoshoot. 📸💁‍♀️Who needs a runway when you h...
10/14/2026

POV: You show up to work wearing our denim and suddenly it’s a full-blown photoshoot. 📸💁‍♀️Who needs a runway when you have the office hallway?

08/04/2026

We’re honored to be recognized as a 2026 Counselor Top 40 Supplier, ranking #33 in the promotional products industry. Thank you to our customers, distributor partners, and team for being part of our journey. Here’s to continuing to innovate and deliver premium apparel you can count on.

07/04/2026

For 250 years, America has been built on hard work, resilience, and community.

Today, we celebrate that legacy, and wish you a Happy Fourth of July from everyone at Blue Generation. 🇺🇸

Have a safe and memorable holiday!

07/01/2026

Be seen. Stay safe. Look sharp. 🦺⚡ Our Hi-Vis styles are built for comfort, visibility, and all-day performance - perfect for crews in construction, logistics, events, and beyond. Bright colors, moisture-wicking fabrics, and work-ready styles designed to stand out.
ConstructionLife EventStaff Logistics SafetyFirst Uniforms

06/29/2026

Be seen. Stay safe. Look sharp. 🦺⚡

Our Hi-Vis styles are built for comfort, visibility, and all-day performance - perfect for crews in construction, logistics, events, and beyond. Bright colors, moisture-wicking fabrics, and work-ready styles designed to stand out.

Looking forward to seeing you tomorrow at SAAGNY Promotions East NYC! Stop by Booth #114 to check out our latest appare...
06/15/2026

Looking forward to seeing you tomorrow at SAAGNY Promotions East NYC! Stop by Booth #114 to check out our latest apparel collections, decoration capabilities, and new product offerings. We'd love to connect and show you what's new at Blue Generation.

Address

New York, NY

Opening Hours

Monday 8:30am - 7:30pm
Tuesday 8:30am - 7:30pm
Wednesday 8:30am - 7:30pm
Thursday 8:30am - 7:30pm
Friday 8:30am - 7:30pm

Telephone

+17183612800

Website

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