Official Rebrand

Official Rebrand transformed clothing -> gender-free Consumed and discarded, they are reimagined and consumed again. Anyone can rebrand any garment. The clothes are gender-free.

remade clothing // gender-free

Altering, painting, drawing, and screenprinting on used garments imbues formerly discarded human shells with new life. The cyclical nature of these metamorphosed pieces nods to the extinction of originality in a world of excessive accumulation of objects and ideas. OR encourages people to take personal agency over their self presentation. In this act of modificatio

n, the sanctity of the pre-packaged product is denied, making way individual expression and self determination. Lacking agency over our unchangeable genetics, we celebrate the fluid expression our unique interiors, who we really are at any moment, empowered by the ability to choose our limitless second skin. official rebrand asks: is self expression via style art? and refuses to answer at this time.

Sevyn Love is a cornerstone of the New York underground — A resident of Brooklyn’s Tossd and a frequent selector at Noct...
07/08/2026

Sevyn Love is a cornerstone of the New York underground — A resident of Brooklyn’s Tossd and a frequent selector at Nocturnal Emissions and Bias, she’s become an unmissable fixture of the q***r NY circuit, making it shake in every club, warehouse, and alleyway we can squeeze into.

Her sets are relentless rides that never lose a drop of energy — rumbling polyrhythms, bass-heavy bangers, and the guilty-pleasure tracks you didn’t know you needed, woven together with the depth of an aficionado and the ease of a friend who just took the aux.

Sevyn, as her name suggests, is an ambassador of love — bringing abundant, tasteful hedonism to every room she plays, exemplified by her opening set at Wet Dreams’ inaugural party, were hyped to release on the official rebrand mix series.

This bass-heavy, relentless mix of infectious hooks is a reflection of the sass and fierceness that define our sweaty dance floors.

wwwetdreams is a collective that takes shape from a simple desire to celebrate our own, to create a sweet n’ sexy sanctuary that we can call, temporarily, our home.  

shot/styled by Ganem “Kiwi” Haiek
audio mastered by wwwetdreams & OFFICIAL REBRAND (OR?!) in house audio stud frdm

OFFICIAL REBRAND (OR?!) TS26 in METAL Magazine Mecca Mozelle styled by dylan keoni shot by JAESA ACTON shoes Æirrinn hai...
06/26/2026

OFFICIAL REBRAND (OR?!) TS26 in METAL Magazine

Mecca Mozelle styled by dylan keoni shot by JAESA ACTON

shoes Æirrinn
hair Nevada
makeup MICAL KLIP

infinite thanks to everyone who contributed 🖤

06/23/2026

before -> after

dye & print removal on discarded batch of promotional shirts

05/08/2026

Don’t try this at home unless your home is well ventilated.

Our horizon T’s & tanks are made from discarded promotional shirts that we dye remove individually, rendering these uniquely beloved colors.

Thanks for the help cooking and .bk for the outdoor kitchen.

last but not least  in TS26 (palimpsest) look 21swipe for collection explanationstyled by .keoni layout
05/07/2026

last but not least in TS26 (palimpsest) look 21

swipe for collection explanation

styled by .keoni

layout

official rebrand’s unofficial award for best look at FAW B.C. goes to geologist/DJ .fossil for his trilobite bikini — ma...
05/05/2026

official rebrand’s unofficial award for best look at FAW B.C. goes to geologist/DJ .fossil for his trilobite bikini — made from fossilized marine arthropods that lived between 540-250 million years ago.

The prize for creating possibly the most vintage top in all of fashion history? The newest, unreleased .bk merch, available for the rest of yall this sunday at slambient. swipe to see.

TS26 (palimpsest) unites autumn/winter & spring/summer into a single trans-seasonal collection. First drop available now...
05/01/2026

TS26 (palimpsest) unites autumn/winter & spring/summer into a single trans-seasonal collection. First drop available now on officialrebrand.shop with more arriving throughout 2026.

Introducing new designs & building on our perennial staples, this body of work is entirely upcycled from NYC’s finest waste. New & ongoing collaborations include: .chains .bk

creative director:
stylist: .keoni
lead photographer:
producer:
production design:
hair:
lead makeup:
makeup assistant: .man.mua
film photography: .sound
video & BTS photo:
photo assistants: .luu
development assistant:
models:

Infinite thanks:bk
Shaggy Dog Productions



twunk
The Leggetts

04/17/2026

we have enough clothes for generations to come.

stay tuned for a trans-seasonal collection of reworked discarded & deadstock pieces—TS26 (palimpsest)

04/02/2026
04/01/2026

🌍EARTH MONTH PSA🗑️

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