Official Rebrand

Official Rebrand transformed clothing -> gender-free Consumed and discarded, they are reimagined and consumed again. Anyone can rebrand any garment. The clothes are gender-free.

remade clothing // gender-free

Altering, painting, drawing, and screenprinting on used garments imbues formerly discarded human shells with new life. The cyclical nature of these metamorphosed pieces nods to the extinction of originality in a world of excessive accumulation of objects and ideas. OR encourages people to take personal agency over their self presentation. In this act of modificatio

n, the sanctity of the pre-packaged product is denied, making way individual expression and self determination. Lacking agency over our unchangeable genetics, we celebrate the fluid expression our unique interiors, who we really are at any moment, empowered by the ability to choose our limitless second skin. official rebrand asks: is self expression via style art? and refuses to answer at this time.

04/17/2026

we have enough clothes for generations to come.

stay tuned for a trans-seasonal collection of reworked discarded & deadstock pieces—TS26 (palimpsest)

04/02/2026
04/01/2026

🌍EARTH MONTH PSA🗑️

new & archive  x  lands Thursday - Sunday at Dog God//Germ Angels Photos from past projects, including  in  &     & Kat ...
03/11/2026

new & archive x lands Thursday - Sunday at Dog God//Germ Angels

Photos from past projects, including in & & Kat in past collections. Come to see the new stuff along with a show that’s not to be missed:

In a maelstrom of nostalgia this dance revisits the magical realism of hurricane Wilma in 2005 and the Mexican subcultures of the early 2000s , shown within the disorienting forces of rage. Through trance-inducing techniques, time deletes itself as we become the storm. This work lies at the intersection of sustainable fashion, performance art, dance theater & ritual.
It begins with rhythm born from deep within, bringing with it the force of a hurricane and the conviction of a mountain.
Vibrations that awaken those who are blind to the collective sickness of the heart. This song cannot be stopped, it trains the performers, strengthens them to rise
to bite.

Tix in bio
MARCH 12-14, 8PM

02/26/2026

SPECIAL DELIVERY 📥 .project by just arrived on officicalrebrand.shop featuring lyrics from a house music classic, Armando’s “100% of dissin you,” translated into a wearable form.

✂️ customize yours with with the optional (but fierce) non-binary button flip.

Sourced in Tbilisi from vintage shops, each garment is carefully selected for natural fabrics—primarily cotton—strong construction, and existing character.
Cleaned, prepared, and embroidered in Georgia in small batches, and shipped to you from NYC. 📤

No two pieces are ever the same. Designed to extend the life of existing clothing and transform it into something personal and wearable.

a love story newest  by  &  just in time to soundtrack your valentine’s eve 💘NYC-based selector  explores the emotive si...
02/14/2026

a love story

newest by & just in time to soundtrack your valentine’s eve 💘

NYC-based selector explores the emotive sides of techno, experimental, and ambient music for every performance, taking inspiration from sludgy dark psychedelia to pulsing warpdrive drum tracks. Whether rinsing healing or destructive frequencies, as their namesake suggests, threehz knows how to craft textured, curated soundscapes on the dance floor which can be heard at multiple event series’ in NYC and monthly residency No Dawn for

Ananda Metelina AKA —a New York-based DJ, event producer, and co-founding member of Hybrid Identity - a podcast and event series highlighting experimental sides of techno and ambient, and promoting gender balance in the electronic music industry.

As a musician, they spin a mix of dark, hypnotic, broken beat techno, experimental, and ambient — including references to their roots, by mixing in sounds inspired by Vaishnavism and Eastern sonic patterns. As a vibe curator and culture creator, they aim to establish diverse and inclusive spaces that allow for shared cathartic experiences, while centering and celebrating q***r, trans, and female bodies. Russia-born and raised, they know the true meaning of community as resistance; with their life work being to provide safety and joy to their diaspora.

Shot by
Set design by .twunk
Clothing by

02/13/2026

valentine’s gift to myself 💁🏼

shoutout all my exes who’s clothing I’ve rebranded
ily forever, platonically 💞

02/11/2026

specific intimates

stamped by hand
one at a time

with love
without excess

process set to our most recent mix
from .dj_

02/11/2026

valentine’s gift to myself 💁🏼

02/04/2026

which versace rebrand are you?

sometimes mid-process I realize a piece I’m reworking is even more busted than I originally thought which can actually lead to unplanned innovations. this project inspired a sleeve-to-tank-top pipeline in my studio 🛝

can’t wait to share more in my upcoming collection. stay tuned for TS26 ✂️

02/04/2026

which versace rebrand are you?

sometimes mid-process I realize a piece I’m reworking is even more busted than I originally thought which can actually lead to even more creative results! this project inspired a sleeve to tank top pipeline in my studio— can’t wait to share more in my upcoming collection. stay tuned for TS26 ✂️

Address

New York, NY

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