1r

We are a global, full-service agency that partners with innovators and creators to power commerce.

We are a multi-disciplinary team of individuals with a passion for creativity, fearless thinking, and innovation. We create unique experiences by blending best-in-class e-commerce features and functionality with beautiful, tactile designs to tell rich brand stories. Our team of designers, developers, strategists, and technologists works closely together, focusing on site design and builds, site au

dits and onboarding, strategic management, managed services, full services, and e-commerce management. We offer creative solutions spanning brand strategy, content creation, production and post-production. Our creative studio enhances our e-commerce capabilities to maximize the potential of our client's digital presence across channels and platforms. We believe in the power of digital-first content and brand systems, leveraging storytelling to drive creative innovation and deliver best-in-class experiences for the new era of commerce. We execute full-funnel digital marketing strategies across prospecting, retargeting, and retention that are structured to scale, and help define a roadmap for growth through strategic planning and action-oriented data analysis to launch and optimize bespoke campaigns aimed at maximizing ROI.

08/05/2025

BIG news! We’re officially a BeautyMatter Award WINNER!!! 🎉

We’re honored to share that 1r Agency has been named 2025 Best Marketing Agency by BeautyMatter! 🏆

We were already so excited to be named a finalist… but to walk away as the one winner in our category? We’re still processing, and still buzzing with gratitude.

This marks our third year in a row being recognized by BeautyMatter, across categories like design, digital, and performance. It’s a true reflection of the depth of our capabilities, and more importantly, the passion and dedication of our team.

Whether it’s design, development, or performance marketing, we don’t just optimize, we elevate. And it wouldn’t be possible without the smart, collaborative, and insanely hardworking team behind the scenes.

Congrats again to everyone at 1r who made this recognition possible, you’ve earned it! To our amazing clients: thank you for trusting us to help bring your vision to life. ❤️

06/12/2025

We’re honored to be named a 2️⃣-time finalist in this year’s BeautyMatter Awards!

🏆 Best Marketing Agency

🏆 Best Performance Marketing Campaign (for our work with Maison Louis Marie)

To be recognized three years in a row (and across different categories) speaks to the depth of our work, from brand to digital to performance.

Huge thanks to our amazing team, partners, and clients who trust us to bring their visions to life 💫 And thank you to BeautyMatter for celebrating the work moving beauty forward.

05/21/2025

We’re thrilled to unveil the new Babe Hair Extensions website — redesigned and rebuilt by 1r on Shopify Plus! 🌟

This project balanced beauty and B2B, modernizing the brand’s DTC-leaning experience while optimizing for wholesale growth.

Key upgrades:
✨ A fresh, modern brand experience
✨ Smarter content strategy
✨ Strategic use of Shopify’s B2B features vs. custom builds
✨ A streamlined, scalable tech stack

The Results? A front-end that feels just as premium as the product, with a backend primed for scale.

B2B doesn’t have to feel B2B — and Babe is proof. Congrats to the Beauty Industry Group and Babe teams 🎉

Check out the new and improved site experience: https://babehairextensions.com/

11/26/2024

🌟 1r Agency proudly supports Maison Louis Marie’s 360° strategy partnering on all things digital, from their on-site experience to their full-funnel marketing efforts.

We are thrilled to have extended our services into the physical world, designing their first billboard and supporting design efforts for their immersive pop-up store at Platform LA. Visit the space today! 🍊🌿

09/27/2024

✨ Introducing Red Hot Monde Magazine’s OCTOBER COVER STAR: 1r’s Co-founder and CEO, Shelly Socol!!!✨

As a trailblazer in the e-commerce world, Shelly has redefined how brands connect in the digital landscape, shaping the future of online retail.

Beyond her role as a transformative CEO, Shelly is a mother, art enthusiast, and a master of balancing a multifaceted life with grace. In this issue, the magazine celebrates her incredible journey and deep dives into her insights on the evolving dynamics of e-commerce in the U.S., including her experience working with some of the most iconic global brands.

Stay tuned for Shelly’s full interview and more inspiring stories in this issue!

Photography: Yesi
Fashion Stylist: Anthony Bermudez
Hair and Makeup: Monica Gaviria
Videography: David Araujo
Editor-in-Chief: Iryna Voskerician
Wardrobe: The Frankie Shop

07/17/2024

We are beyond excited to share that 1r Agency has been named a 2️⃣-time finalist in the prestigious BeautyMatter NEXT Awards! This recognition is a testament to the hard work, passion, and dedication that has gone into our journey in the beauty industry.

🏆 Best Design + Branding Agency: Recognized for crafting brand strategies and ex*****on of design services.

🏆 Best Digital Agency: Recognized for providing best-in-class strategic direction, creative design, and technical development for screen-based products and services.

We are grateful for the support of the entire 1r team, our partners, and our clients. Their belief in our vision has been instrumental in reaching this milestone. This recognition reaffirms our commitment to innovation and excellence in the beauty industry.

Thank you to BeautyMatter and all the amazing judges for creating this platform to honor and recognize the diverse talents and contributions within the beauty industry. We are proud to be part of such an inspiring community. Together, we are defining the future of beauty.

See the full list of finalists here: https://beautymatter.com/articles/2024-beautymatter-next-award-finalists

05/06/2024

🚗💨 Rev your engines because 1r’s client JOOPITER just unveiled Joyride, a collection of rare and custom automobiles curated in partnership with Morton Street Partners.

Joyride brings a selection of unique cars to the market that exemplify the pinnacle of motorsport design and the art of the automobile.

The auction will be open for global bidding through May 8, 2024 on http://JOOPITER.com.

12/19/2022

With 1R managing cross-channel marketing strategies across multiple brands and industries, we gained valuable insights into the successes and challenges of this year’s Black Friday Cyber Monday period.

Despite predictions, this year’s “Cyber Week” set new records in the world of e-commerce. Shopify reported a whopping $7.5B USD in sales over BFCM - that’s a 19% increase over last year (source: https://news.shopify.com/shopify-merchants-set-new-black-friday-cyber-monday-record-with-75-billion-in-sales-opbhwl).

With more anticipation surrounding , increased competition, and inflation pressures, consumers were more intentional in their purchases and stayed in the consideration phase longer this year. 1R’s multi-funnel Digital Marketing strategies set clients up for success by nurturing customers from discovery to purchase, both before and during promotions. Here are some things we noticed this year!

Read the full article here: https://www.1rockwell.com/black-friday-cyber-monday-recap/

11/21/2022

LAUNCH ANNOUNCEMENT: Introducing Amitha, a line of luxury cannabis accessories

Amitha came to 1R with a mission to create high-end smokeware products designed to be displayed alongside your coffee table books while serving a dual purpose as your vanity trays and glass bowls.

In an industry on the rise, 1R collaborated with Amitha to create an innovative and immersive experience; starting with the logo, brand identity and vision, social direction, content creation, and the design of their digital flagship.

Launching a mix of curated products from other brands with the option for monogramming, Amitha plans to offer her own smaller product line of vintage-inspired luxury smokeware soon.

Enter the world of Amitha: http://www.amithashop.com

Address

225 Broadway
New York, NY
10007

Telephone

+12122265436

Website

http://1r.agency/

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