The White Gown

The White Gown We are a full service bridal boutique specializing in personal attention.

Your time in our comfortable, spacious dressing rooms is curated and tailored to your personal style: simple and elegant, sophisticated and glamorous or somewhere in between!

A love story in bloom. 🌸✨Our beautiful bride, Hannah said “I do” surrounded by the breathtaking beauty of the Brooklyn B...
06/17/2026

A love story in bloom. 🌸✨

Our beautiful bride, Hannah said “I do” surrounded by the breathtaking beauty of the Brooklyn Botanical Garden, and we couldn’t be more honored to have been a part of her journey. From finding the dress to walking down the aisle, moments like these are why we do what we do.

Congratulations to the newlyweds- we’re wishing you a lifetime of love, laughter, and unforgettable memories. 🤍

Dress: Pronovias x Vera Wang
Veil: Bel Aire Bridal
Photographer: Amanda Chung - NYC Wedding Photographer
Events: Union Square Hospitality Group
Planning: NYC Event Planning + Design
Florals: Stems Brooklyn
Musician: Matilde Heckler

Something beautiful has arrived! ✨We’re thrilled to have our newest designer and even more excited to share that these ...
06/07/2026

Something beautiful has arrived! ✨

We’re thrilled to have our newest designer and even more excited to share that these stunning gowns are available as curve samples in the salon! 🎉

Swipe through to meet the collection and save your fav! 🤍

Now available at our exclusive Trunk show for a limited time.

Trunk show 6/4- 6/16

Book your appointment today!

Good news! 💖 Blaire found her dream dress.Inspired by Glinda from Wicked, this stunning bride chose a pink gown that was...
06/03/2026

Good news! 💖 Blaire found her dream dress.

Inspired by Glinda from Wicked, this stunning bride chose a pink gown that was equal parts whimsical, romantic, and unforgettable. We absolutely adored helping her find the one!

Congratulations, Blaire ✨

Dress:
Photos:
Planner:
Floral:
Band:
Video:
Hair:
Makeup:
Cake:
Linens:

Victoria said “I do” in New York City wearing a stunning gown, and we honestly can’t get over this clean, classic brida...
05/30/2026

Victoria said “I do” in New York City wearing a stunning gown, and we honestly can’t get over this clean, classic bridal look. The kind of elegance that never fades. ✨

We are so honored to have been part of your bridal journey and wish you both a lifetime of love and happiness together.

Photo:
Planner:
Shoes:
Hair:
Makeup:
Floral:
DJ:
Cake:
Venue:

She said yes to the dress…and absolutely glowed in it! ✨Featuring one of our stunning brides, Simone in timeless Vera Wa...
05/23/2026

She said yes to the dress…and absolutely glowed in it! ✨
Featuring one of our stunning brides, Simone in timeless Vera Wang Elegance 🤍 Clean lines, modern romance, and a gown that speaks for itself.

There’s nothing we love more than seeing our brides shine on their wedding day! ✨

Gown: x Vera Wang
Photographer:
Videographer:
Florist: .tinsel.and.twine
Planner:
Venues: and

When fashion, music, and love collide in New York City 🤍Our stunning bride, Ashley walked down the aisle in a bridal loo...
05/11/2026

When fashion, music, and love collide in New York City 🤍

Our stunning bride, Ashley walked down the aisle in a bridal look uniquely her own: a gown, two veils, and a custom bolero we designed together to bring her vision to life.

And seeing their celebration featured in The New York Times? The perfect finishing touch ✨

Congratulations to Ashley and Remy 🥂🤍

Gown: Charlotte by
Veils:
Venue:
Florals:

Beauty: .beauty
Photographer:
Officiant:
DJ:

Calling all our brides! 💍✨We want to celebrate the beautiful bond between you and your mom on your wedding journey. 🤍Thi...
04/29/2026

Calling all our brides! 💍✨

We want to celebrate the beautiful bond between you and your mom on your wedding journey. 🤍

This Mother’s Day, join us for Moms and Mimosas 🥂All Brides and their moms will be treated to mimosas while you shop and celebrate together!

To our past brides! Share your favorite photo of you and your mom- whether it’s from your dress appointment or your favorite photos together from your wedding day! 🥹

Tag us or send it in for a chance to be featured on our page!

We can’t wait to celebrate you! 💗

She said yes to the dress 🤍✨Our stunning Bride, Yasmine, brought her vision to life with grace, confidence, and touch of...
04/24/2026

She said yes to the dress 🤍✨

Our stunning Bride, Yasmine, brought her vision to life with grace, confidence, and touch of magic. From the first appointment to the final reveal, every moment was unforgettable- and so is she.

Here’s to love, laughter, and a lifetime of beautiful memories 💍

Gown- Aethra by

Say yes to the dress….and the experience 🥂💍Upgrade your “yes” moment with our Bridal VIB Experience✨ • Bring 5-10 of you...
04/20/2026

Say yes to the dress….and the experience 🥂💍

Upgrade your “yes” moment with our Bridal VIB Experience✨
• Bring 5-10 of your closest friends and family
• Enjoy bubbly + your choice of charcuterie or sweet treats
• Relax with a private 1.5 hour styling experience

Because finding your dream dress should feel just as special as wearing it💫

Tap the link to book your VIB experience!

A New York love story 🤍✨Our beautiful bride Chelsea, said “I do” in the heart of NYC, wearing her dream gown and veil by...
04/19/2026

A New York love story 🤍✨

Our beautiful bride Chelsea, said “I do” in the heart of NYC, wearing her dream gown and veil by

Timeless, effortless, unforgettable.

Congratulations Chelsea on your forever! 💍

Address

62 Grand Street, Floor 4
New York, NY
10013

Opening Hours

Tuesday 12:30pm - 7pm
Wednesday 12:30pm - 7pm
Thursday 12:30pm - 7pm
Friday 11am - 6pm
Saturday 10am - 5:30pm
Sunday 10am - 3:30pm

Telephone

+19175874892

Website

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