Yoya Yoya is a curated kids concept store offering a unique NYC shopping experience. We showcase collections of established and emerging kids labels.

Yoya aims to bring the best in children's fashion and design. Our store is located in New York's West Village. We are a neighborhood store with an international appeal. Our focus on simple and beautiful products has gained us the support of people from all over the world. Our goal is to continue pleasing our customers with our devotion to children's fashion.

TANGERINE 🍊Meet our newest addition — Tangerine, a Barcelona-born kidswear label inspired by the simplicity of Mediterra...
08/31/2026

TANGERINE 🍊

Meet our newest addition — Tangerine, a Barcelona-born kidswear label inspired by the simplicity of Mediterranean summers. Timeless little pieces made to last, in store now. TANGERINE.

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08/28/2026

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08/21/2026

a yoya summer 🐟

yoyanyc.com

SUMMERS NOT OVER! shop yoya summer sale, online and in store🍧
08/19/2026

SUMMERS NOT OVER!

shop yoya summer sale, online and in store🍧

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08/14/2026

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New Emile et Ida, in store and online.
08/13/2026

New Emile et Ida, in store and online.

08/12/2026
08/07/2026

Yoya is for grown ups too.

Summer sale still on now 🍊Come by and shop 338 W 4th St.
08/06/2026

Summer sale still on now 🍊

Come by and shop
338 W 4th St.

08/05/2026

Summer sale still on now 🍓

Come stop by and shop the sale
338 W 4th St.

Address

338 W 4th Street
New York, NY
10014

Opening Hours

Tuesday 11am - 2pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 12pm - 5pm

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