PepsiCo Design & Innovation

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PepsiCo Design & Innovation

The global design team behind some of the world's most iconic brands 💡✨

12/19/2022

Who says socks don’t make great stocking stuffers? 🔥

Explore the collection at snacks.com/holidayshop!

09/23/2022

Our team in China turned hot flavor innovations into iconic packs that highlight their favorite local dishes and sites. The Lay’s Regional Flavors lineup:

✨ Guangdong Roasted Duck
✨ Jiangnan Truffle
✨ Shandong Linyi Fried Chicken
✨ Wuhan Spicy Marinated Chicken Feet

Which flavor do you want to try?

09/13/2022

Catch us on the runway 🖤✨ Inspired by the SHFW SS22 theme, “Future Builders,” we took Pepsi Black to the next level with a limited-edition collection of cans decked out in kaleidoscopic gradients.

07/21/2022

Time to take a trip 🗺️✈️ Our team in China created this evocative can to launch our new flavor, Pepsi White Pomelo & Green Bamboo. Illustrations of the citrus-fruit pomelo and bamboo, a symbol of beauty and integrity, fan out across each can to put a fresh twist on tradition.

07/20/2022

Encore Episode 🎙️✨ (Ayse Birsel), an award-winning industrial designer and author, joins our CDO (Mauro Porcini) to discuss how thinking like a designer can help you create a career and a life that you love.
 Tune in on your favorite podcast app and at the link in bio!

07/12/2022

On repeat: “Check My Fizz” 🎧 Our team in India teamed up with and to launch the song of the summer with a pixelized look that immerses you in the world of 💙

06/24/2022

This collab wins 🏆 We teamed up with to create MTN DEW® GAME FUEL® Champions Citrus Cherry, a limited-edition flavor wrapped in his signature colors!

06/23/2022

🙃 Taste The Upside Down 🙃 We teamed up with to introduce Lay’s Chili Fire just in time for the Season Four premiere of Stranger Things. The limited-edition flavor comes in a collectible pack featuring the show’s infamous antagonist, The Demogorgon. Have you tuned in to the season yet?

Available at 7Eleven Thailand.

06/08/2022

Encore Episode 🎙️✨ Bennie F. Johnson, the Executive Director of , joins our CDO (Mauro Porcini) for an inspiring conversation about the nexus of design and business.

Tune in on your favorite podcast app and at the link in bio!

06/03/2022

✨ We’re proud to share our art direction for this inspiring spot starring track star and activist ! Motivated by the fact that each time a woman says no at work, she risks losing up to $1,406 in future earning potential, Pure Leaf teamed up with to create the Pure Leaf “No” Grants, which provide short-term financial support to women who want to say “no” at work.

Tell us about a time you said “no” at work so that you could say “yes” to something else!

*Statistics come from a nationwide survey of 1800 women 18-45 to understand the qualitative and quantitative costs women face when they say “no” to asks in the workplace.*

06/02/2022

Next stop? China ✈️✨ The Pepsi Culture Can Series invites our teams to share their culture with the world. For the China City edition, we used bold type and a vibrant palette to spotlight illustrations of iconic landmarks in Jilin, Luoyang and Xian. These packs are just the ticket!

Address

350 Hudson Street
New York, NY
10014

Website

http://design.pepsico.com/

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