07/29/2026
The Iconic Good Luck Dress created in 2020-2021. After working on my brand since 2014 I gave up and just made this dress for fun, I didn’t really care if anyone bought it and of course it blew up. We started with 60 units and now make 300-400 units every month since then. I created the dress for the women that have been told they are “too much.” Everything about the brand pivoted to being true to yourself and not shrinking to fit others needs. We made tissue paper to go in the boxes of dress with slogans like “Go Ahead and Make a scene” from my own experience of people telling me not to make a scene - so, go ahead make a f**king scene, because trust us, you will make a scene in this dress. Other slogans included “ Big Things Coming,” and “You are the Whole Package.” Around the right people, you are never too much, you are intriguing. Here is my fav colorway, the retro green on some cooooool babes!
