3rd Culture

3rd Culture Apparel and athleisure conscious-wear with messages to affirm and empower. We spark smiles, connecti Try And Keep Up™, indeed.

The brainchild of Taku Hirano, 3rd Culture is an urban athleisure clothing collection featuring streetwear and activewear, founded by world-renowned musician, recording artist and producer Taku Hirano. We're serious about what we do, however we don't take ourselves too seriously. Our company slogan is Try And Keep Up™, an acronym for the founder's name - TAKU. Designs have been showcased in SHAPE Magazine, FITNESS Magazine, on verge culture sites like Karmaloop and by social media influencers. They have been featured in campaigns for G-Shock Watches, worn on the American Music Awards and onstage with Iggy Azalea, Lil Wayne, Christina Milian, and by everyone from Bette Midler to Perez Hilton.

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New York, NY

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