Gudrun Sjödén America

Home
United States
New York, NY
Gudrun Sjödén America

The Swedish Brand, www.gudrunsjoden.com, embodies sustainable Swedish design with a colorful soul. Sustainable style with an emphasis on Scandinavian design.

“I want to spread a little happiness and make everyday life a bit more beautiful. To me, creating clothes is all about adding colour and creating shape around a personality.”

Gudrun Sjödén creates fashion and home textiles in completely unique designs. It’s about design with individual expression in colour, form and exciting mixtures of patterns. Functional, timeless styles in nature’s own materials that can be mixed and matched in the short and long term, designed to suit women of all ages, shapes and sizes. Follow us here on Facebook to get all our latest news.

09/19/2026

Color changes everything 🌈
One dress, three different moods. Which one is yours? ➡️

09/18/2026

One beautiful floral pattern, so many ways to wear it! 🌸

From quilted jackets and wrap blouses to skirts, scarves, bags, and more, our Bloom collection lets you play with the pattern however you please. ✨

09/17/2026

Emma’s travel diary - Part 3

Made it! 🗽💚

Just over eight hours later, Emma has touched down in New York. Now the next part of her adventure begins – out onto the streets, into the bustle and wherever curiosity takes her. Along the way, she’ll be popping into our Greene Street store in SoHo.

Come along!

09/16/2026

Emma’s travel diary - Part 2

Next stop: New York! ✈️🗽

Bags packed and our ambassador Emma is on her way! Follow along as she heads across the Atlantic – her New York adventure is about to begin💚

What would you wear for a day exploring the city? 👀

09/15/2026

Emma’s travel diary - Part 1

What’s in a Gudrunista’s suitcase? 🧳🗽

Our ambassador Emma is packing her Gudrun favourites and heading to New York. We’ll be following her adventures along the way – and there’s plenty more to come! ✈️💚

09/12/2026

A lovely autumn visit from the stunning Emma ()! 🍂✨

We were so delighted to welcome her to our store and celebrate our Autumn Extra Travellers Collection together. There’s something extra special about seeing these beautiful pieces come to life on our Gudrunistas!

09/10/2026

It's all in the details 💙🩵

What are your favorite pieces from our "Traveller" Collection? ✨

09/08/2026

Norrköping through Beata’s eyes 👀💚

We’re joining Beata in her home city in eastern Sweden – visiting places she loves, in clothes she loves to wear. Come along!

09/05/2026

We’re offering you the chance to win a fantastic trip for two 🚂🌈

Gudrun will be travelling around Europe by train this autumn – and you can accompany her! Her journey starts on 22 September when she leaves Stockholm for Hamburg and Paris before arriving in London on 26 September, attending inspiring events at her stores en route. We’re offering you the chance to win a fantastic trip for two, joining Gudrun for the last stage of her adventure from Paris to London. Departure date is 24 September – so enter now for a chance to win!

How to enter:
Start by composing your unique Traveller outfit with items from Gudrun Sjödén – perhaps including something new from our current collection.
Take a photo of yourself wearing your outfit or create an image using the clothes you chose (e.g. product images from our web shop).
Share your photo on Instagram and tell us why your look is perfect for the trip.
Add the tags @‌gudrunsjoden and .
Keep your fingers crossed! 🍀

Don’t have Instagram? That’s fine – you can upload your entry on our website: https://bit.ly/3UA27zy

We’ll be giving 10 lucky winners:
💚 A trip for two people
💚 Hotel accommodation in Paris for one night, 24–25 September
💚 Invitations to Gudrun Sjödén’s store event in Paris on 24 September
💚 Train tickets from Paris to London travelling with Gudrun Sjödén on 25 September
💚 Hotel accommodation in London for one night, 25–26 September
💚 Invitations to Gudrun Sjödén’s store event in London on 26 September
💚 Train tickets from London to Paris on 26 September
💚 Lots of inspiration, color and lasting memories

The competition closes at midnight on 6 September 2026. The winners will be notified via Instagram or email on 7 September. Good luck! 🍀

Competition terms and conditions
Open to entrants aged 18 or over. Full terms and conditions, including eligibility requirements, are available on our website – see link in bio.

09/04/2026

We love hearing from our incredible ambassadors all around the world 🌎

Hanna shares with us: "Besides the cooler temperatures, I especially love the colors of autumn: elderberries that change from green to red to dark purple, and blackberries that soon shimmer aubergine. Exactly my favorite berry tones. ☺️

These colors are also reflected in my clothing. I'm wearing the velour dress with the beautiful "Minal" trousers with eyelet embroidery from Gudrun Sjoden✨

I've been searching for bloomers like these forever, and now I can finally style them in so many different ways. I've also included the matching "Hillevi" scarf.

What do you think of these pieces? And do you love autumn colors as much as I do?" 🍁🌹🍇🫐

Address

50 Greene Street
New York, NY
10013

Website

https://www.gudrunsjoden.com/us

Alerts

Be the first to know and let us send you an email when Gudrun Sjödén America posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Want your business to be the top-listed Clothing Store in New York?