Our Story
When hair accessories became her go-to form of self-expression, Julianne Goldmark decided to make her own. Goldmark launched Emi Jay alongside her mother in 2009 and underwent a brand refresh in 2019. A brand founded on bold femininity, supported by high-quality products. Both effective and effortless, Emi Jay takes a rare approach to hair and beauty, offering reliable products and a st
rong community. With notable collaborations with Sephora, Frankies Bikinis, Juicy Couture, and Summer Fridays, Emi Jay remains deeply committed to making original, unique and quality hair essentials for women of all ages and backgrounds. The full line includes a variety of staples that make styling easy and expressive, from elevated claw clips to hair brushes and styling products. With a rapidly expanding product line and loyal community, Emi Jay has evolved as a leading purveyor of women’s hair accessories across retail and e-commerce with partners including Revolve, Selfridges, Bloomingdale's and Urban Outfitters. A Note From The Founder
My love for beauty as a young girl transcended into a passion for hair and the joy of discovering unique, versatile products and accessories. Growing up with a school uniform, headbands, and hairstyles became my main forms of accessorizing and self-expression. From day one, we've always had the desire to create special, everyday essentials that effortlessly support one's lifestyle and bring a little cheer to everyday routines. Ranging from simple to sophisticated our products have your back throughout the day - whether you’re running out the door for a workout, stuck in a meeting, or grabbing a drink with friends. Now, well over a decade later, I continue my mission to design hair essentials for all women, at every stage of life, for every moment of the day. Thank you for joining us on this journey, and stay up to date on our latest products and whereabouts by following us on Instagram!
