The Frame Affair

The Frame Affair Amplifying Independent Stories & Cutting Through the BS.

The Frame Affair offers a unique solution that combines trade shows, distribution strategies, and community-driven activities to strengthen the independent optical sector. The Frame Affair | Artisans in the Modern World

🗓️ March 13-15, 2025
📍 New York City at The Shed Cultural Arts Center

The Frame Affair is the quintessential luxury and ultra-luxury eyewear show, elevating the industry by creat

ing a space where independent designers and visionary artisans converge to showcase the finest in eyewear craftsmanship. Curated as a luxury art gallery, The Frame Affair visually showcases stunning new collections and the stories behind the brands that bring them to life. New York based artists will be featuring their works on-site, bringing to life the art gallery ambiance while showcasing their amazing works of art. Experience the peak of excellence as luxury brands come to life through immersive storytelling and connect with the designers as they take you on a journey ripe with passion. The Frame Affair will include:
1️⃣ Luxury and Ultra-Luxury Eyewear
2️⃣ Upscale Cuisine & Cocktails
3️⃣ Immersive Brand Storytelling
4️⃣ Art Exhibits
5️⃣ Luxury Fashion Show

See our sister show Cirque d'Optique.

04/10/2026

🇨🇱 SEE YOU TOMORROW AUSTIN!

Featuring Bang collaboration with and the Colosseum.

🚗 Austin here we come!We're taking a roadtrip through Phoenix, Tucson, and El Paso on our way to Austin for TFA Market D...
04/08/2026

🚗 Austin here we come!

We're taking a roadtrip through Phoenix, Tucson, and El Paso on our way to Austin for TFA Market Days!

📍 Austin, TX April 11 from 10 am to 7 pm at

Meeting spaces are limited in each city.

📥 Send us a DM if you want our team to swing by.

We'll see you soon!

🫶 🫦 Heart stopping sexinessMeet Quest, a beautiful blend of color and clarity by . This two-colored cat eye frame comes ...
04/01/2026

🫶 🫦 Heart stopping sexiness

Meet Quest, a beautiful blend of color and clarity by . This two-colored cat eye frame comes in black (shown), red, khaki, and scale.

Designed and hand crafted in France. Available in the US for the 1st time only through The Frame Affair.

View Quest and the full collection at one of our upcoming market days in a city near you.

📍 Austin, Los Angeles, NYC, Nashville, San Francisco, Seattle, and Chicago.

DM us to schedule your appointment.

💙 Made with PurposeParisian chic meets this modern wayfarer. Paired with meticulous attention to detail, this frame beau...
03/31/2026

💙 Made with Purpose

Parisian chic meets this modern wayfarer. Paired with meticulous attention to detail, this frame beautifully sculpts every wearers face.

Model shown: Purpose in dark blue

📍 View the collection in person in Austin, TX at TFA Market Days April 11.

Designed and handmade in France.

Crafted by . Distributed in the USA by The Frame Affair.

DM for more info or to schedule an appt.

👓 What are TFA Market Days?TFA Market Days are 1-day buyer-centric events held monthly in cities around the US, focused ...
03/31/2026

👓 What are TFA Market Days?

TFA Market Days are 1-day buyer-centric events held monthly in cities around the US, focused on driving maximum ROI for both practices and brands.

We're here to network, discover, and provide offers specifically built for independent eye care practices.

There is a rising shift in trade show value as global tensions, supply chain disruptions, and increased production costs continue to eat away at razor-thin margins.

A higher volume of sales is necessary for the brands to cover these costs, but practices are tightening their purse strings. Their retail strategies have shifted from "mass coverage" to niche offerings, differentiating themselves from the competition down the block.

Rising costs also mean trade show costs are increasing, with many exceeding $10K for a booth placement, not to mention the build-out, travel, food, entertainment, etc. While these shows are incredible for community and networking, many have found it exceedingly difficult to break even, let alone profit.

That's the nexus at which TFA Market Days was built; revenue > flash & flair.

Want to learn more? DM us or visit www.TheFrameAffair.com for more info.

👓 Just a thing of beauty 😉We're excited to announce The Frame Affair Distribution Agency.Bringing independent brands to ...
03/24/2026

👓 Just a thing of beauty 😉

We're excited to announce The Frame Affair Distribution Agency.

Bringing independent brands to independent practices, this launch continues to reinforce our committment in helping drive independent excellence.

DM us or schedule your appointment to view

eyewear
eyewear


These collections will be on display at our upcoming TFA Market Days. Register today for show exclusive offers.

Are you ready to get So DUTZ 🤪Dutz Eyewear BV will be joining The Frame Affair Santa Monica October 25 & 26!Known as Hol...
09/30/2025

Are you ready to get So DUTZ 🤪

Dutz Eyewear BV will be joining The Frame Affair Santa Monica October 25 & 26!

Known as Holland's Boldest Eyewear brand, DUTZ has grown into a global phenomenon through it's philosophy that "buying a frame should be fun".

Meet the team at TFA Santa Monica. Register FOR FREE today.

09/30/2025

📈 Grow your business with The Frame Affair

Prepare your practice for 2026 with FREE business resources, business financial reviews, unique eyewear, and more.

Register today. Complimentary registration for ALL eye care professionals

09/18/2025

Who is ready for an incredible eyewear experience !

Join The Frame Affair October 25 & 26 in beautiful Santa Monica, CA

ECPs that attend will be eligible for several prizes, including $3,000 to try a new collection or a Trip for 2 to MIDO Exhibition!

Brands - if you have not secured your booth space yet, don't wait. With the LOFT Eyewear Show just minutes down the block, this Oct. weekend is shaping to be a spectacular for all eye care professionals.

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