Shade UPF Clothing

Shade UPF Clothing Shade is the first wellness-focused apparel brand creating elevated, sun protective essentials. The sun’s rays are a constant companion.

Our mission is to empower your life in the sun, without compromising style.

There’s a lot of noise around white tees… what makes this tee different?It’s not just that our tee is 100% cotton, or th...
04/01/2025

There’s a lot of noise around white tees… what makes this tee different?

It’s not just that our tee is 100% cotton, or that it’s sun protective.

We designed the fit to work on real bodies incorporating a slightly dropped shoulder. A sleeve that meets the moment. A relaxed cut that’s still intentional. A hem you can tuck, layer, or leave loose. We didn’t want sun protection to define the tee, though it happens to be made with UPF 40+ sun protection.

You don’t have to compromise. You don’t have to change your style.
You just get to wear it.

Our goal? A tee that lets you move through your day without reapplying, adjusting, second-guessing.

We designed it to protect your skin, but we also made it so you can feel like you.

Preorders are open now for a limited time.
Link in bio.

Every detail considered.
02/27/2025

Every detail considered.

We’re constantly inspired by individuals who blend their creativity into their everyday living. This week, we’re spotlig...
01/23/2025

We’re constantly inspired by individuals who blend their creativity into their everyday living. This week, we’re spotlighting designer, Charlotte Taylor ().⁠

Charlotte’s work as a designer and founder of effortlessly redefines the boundaries of architecture and interior design, creating spaces that feel serene, minimal, and inviting. Her aesthetic reflects a love for quiet moments and thoughtful design—a reflection of the everyday beauty that we aim to embody.⁠

But it’s not just her professional work that inspires us—it’s the way she captures the art of living through her lens. From serene mornings by the sea to light-filled corners of her home, Charlotte’s content reminds us that simplicity and intention can turn the ordinary into something extraordinary.⁠

We love her focus on form, balance, and the warmth that her spaces evoke. It aligns perfectly with our ethos: thoughtful choices, effortless living, and beauty in the everyday.⁠

Swipe through to experience Charlotte’s world and let us know which image inspires you most ✨

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New York, NY

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