It all started a couple of years ago with a young couple who realized that dressing their firstborn in warm and comfortable clothing for Boston’s unpredictable winter weather was not an easy task. They found themselves confused and overwhelmed when it came to the simple task of choosing the right outdoor clothing for their son – Johnny. The problem was not in the lack of choices, but in the choice
s that were available. Despite the many options offered by clothing brands, outlets and internet shops, the young parents realized that none of those options were completely satisfactory to what they were looking for. They were looking for a brand that made children’s outdoor garments with at least the same quality and attention to detail as was paid towards adult’s outdoor clothing. After extensive research of the children’s clothing market and numerous conversations with other parents they realized that what the kids-wear market lacked was a brand that focused on developing and producing kid’s garments made with modern materials, using advanced technologies, all without sacrificing style. Let’s face it, garments offered to kids by professional outdoor companies look plain and boring, however, if you want something stylish it’s usually not very practical. With an entrepreneurial spirit, the young couple came up with the idea to create a new type of apparel brand that combined it all: functionality, comfort, warmth and style. They named the brand Red Zeroes, which rhymes with the word “heroes”, since all of the clothes that are created under Red Zeroes brand are made for “little adventurers” and promote the importance of physical activity in any weather condition. Using their past experiences from both their personal and professional life, they created a brand that uses similar production technology as in professional ski-wear with innovative materials supplied by reliable companies such as 3M, DuPont and YKK just to name a few. Despite the fact that Red Zeroes collections are very small, rest assure that our garments will satisfy all the needs of your “little hero”. We strive at making a conscience effort to educate parents and our business partners about technologies and materials used in our garment production. We are committed to continually improving our products offered and never sacrificing quality for bigger margins. Sincerely,
Red Zeros Team