Rya Collection

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Rya Collection Rya Collection by Flora Backer, a luxury lingerie and sleepwear line focused on romantic silhouettes

One of America's most celebrated and successful lingerie designers, Flora Backer created the Flora Nikrooz brand in 1983 with a small boutique collection that rapidly became a worldwide sensation. After concluding more than 30 years with her namesake brand, Flora has once again created a new vision of the luxury lingerie category, inspired by her daughter, Rya. Flora's new Rya Collection is dedicated to smart, socially conscious, passionate, and stylish women with the courage to break boundaries, express their own individuality and discover independent and unique new paths in life.

10/22/2026
Whimsy in every detail. From the playful polka dots to the cascading pleats and lace-up back. 🤍🖤
10/13/2026

Whimsy in every detail. From the playful polka dots to the cascading pleats and lace-up back. 🤍🖤

10/08/2026

For the honeymoon suitcase: iconic, sweet & sexy Rya pieces made to leave a lasting impression.
 

You’ve got the ring. You’ve got the wedding date. Now you need the getting-ready morning look (& we’ve got you covered)🤍...
10/04/2026

You’ve got the ring. You’ve got the wedding date. Now you need the getting-ready morning look (& we’ve got you covered)🤍

the vibe 🤝 the style
10/01/2026

the vibe 🤝 the style

Your new favourite way to ease into the day - and out of it. Meet the Golden Hour Chemise & Cover-Up. ✨
09/29/2026

Your new favourite way to ease into the day - and out of it. Meet the Golden Hour Chemise & Cover-Up. ✨

For the bride who dreams in lace, ruffles and bows🤝Meet the NEW Voltaire Chemise.
09/08/2026

For the bride who dreams in lace, ruffles and bows🤝Meet the NEW Voltaire Chemise.

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New York, NY

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