Softies

Explore loungewear and sleepwear that feels like a dream. The Softies’ story begins in 2005 in Minnesota. Softies was born.

After 40 years of working in women’s clothing sales and manufacturing, Dennis Murphy, with the help of his wife, Peggy, decided to start his own company. Dennis had been working with his long-time designer, Lily, on a new fabrication that would regulate body temperature, wick perspiration, and maintain its incredible softness for the life of the garment. When Peggy was diagnosed with leukemia in 2

006 and began a journey that spans to this day, Dennis knew his fabric would bring comfort to Peggy during the many long nights that lay ahead. Softies Sleepwear grew steadily, and Tim Murphy joined his parents in their small family business in 2008. They officed from the family home, warehoused in the garage, and were vigilant of weather (rain and snow), as outgoing orders continued to build on the driveway. Customers were eager for more products, and soon Softies introduced their Ultra-Soft Loungewear and Luxury Robe collections. Both as a celebration and out of necessity, all three Murphy’s moved into their first warehouse in the fall of 2011. In 2012, Tim stepped into the role of his dad, having learned from the best. Over two decades later, Softies is proud to be keeping its faithful customers luxuriously soft and cozy worldwide. What started in Minnesota as a family business has now become a brand recognized by hundreds of media outlets, including Oprah’s Favorite Thing for seven consecutive years! Most important, Softies' mission for every customer has remained the same since the very first days in the Murphy house: We use only the softest fabrics to make you look and feel your best!

05/28/2026

The Pointelle Ballet Cardigan is the layer you’ll reach for again and again. Designed to mix, match, and create a set that’s uniquely yours 🤍

05/26/2026

Introducing Softies x The Fill 🫧

We created our ALL DAY Soft™ Laundry Collection with The Fill’s Gwen Whiting, founder of The Laundress. Because your softest pieces deserve the best care.

05/21/2026

Buttery-soft and beautifully draped, our Caftan Top Cropped Pant Set features a soft, feminine floral print, paired with a breezy caftan top and relaxed cropped pants for effortless comfort and unwinding 💫

05/20/2026

Your softest essentials, now 20% off with no code needed 🤍

05/18/2026

A bright expression of softness, fuchsia brings color and confidence to your everyday 🌺

05/15/2026

Pick your pieces. Build your set. Repeat daily 🍋

05/13/2026

The outfit you’ll pack first and wear most 🫶

Easy to throw on, soft enough to live in, and somehow always looks put together. From slow mornings to spontaneous plans, it does all the work so you don’t have to.

05/10/2026

To the ones who give so much of themselves, every single day.

We see you, and we celebrate you! 🤍

05/07/2026

Currently unavailable, we’re busy planning our vacation outfits ☀️

05/06/2026

Soft enough to live in, polished enough to go anywhere. 🌷

05/01/2026

The only thing better than gifting her comfort? Getting it 20% off. 🌸

Shop the Mother’s Day Gift Guide and enjoy 20% off automatically at checkout through Sunday!

Address

6573 Warren Drive
Norcross, GA
30093

Website

http://www.softiespjs.com/

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