12/14/2020
"The story of Biden’s visual brand is in many ways parallel to his appeal as a candidate... In most ways, Biden was a moderate who ran with a traditional logo.
And yet, Biden has also been called one of the most progressive Democratic nominees ever, and his branding broke new ground visually."
When Democrat Jon Ossoff’s U.S. Senate race in Georgia was forced into a runoff, his campaign changed up its social media strategy. Throughout the campaign, Ossoff’s Instagram account posted screenshots of his tweets set against a dark navy background, but a few weeks after Election Day, the scr...