The 'Noog.

05/18/2022

It's been a while! We're still here and our whole line is still available at Winder Binder online at www.thenoog.com

I ❤️ banned books.
One of many “Noog” shirts available at the store!
Lots of books are challenged, barred from purchase, burned, restricted to students and, of course, banned in many communities throughout the years.
Banned books awareness week is September 18-24 in 2022 and Winder Binder traditionally does a Banned Books Display during that time.
* Thank you for supporting Chattanooga's oldest independent bookstore *

08/03/2019

Sunshine on my shoulder make me happy. I mean, it could be sunshine...or a ghost...who knows. Either way - this unisex noog ringer t-shirt will make you happy because it will look great on you!

07/25/2019

Show your love for the Scenic City in this super soft, super comfy unisex T-shirt. This shirt is available in several colors and even as a hoodie! What is your favorite part of the 'noog?

09/29/2017

We are now on Instagram!! Please give us a follow
Pre-She-Ate-Cha!

09/26/2017

Send us pictures in your 'noog. gear and we'll share them here. The more creative (and the more exotic the location) might just earn you some free merch!

04/25/2016

Over the weekend former Blues Brother saxophonist Blue Lou Marini was in Chattanooga, playing with James Taylor...and he was rockin' it in a 'Noog t-shirt.

04/23/2016

It's been a while since we have set up at the market, we've got some cfc gear here too. Y'all come down and see us this weekend. We are right outside in the front, under the trees. Pre-she-ate-cha

05/23/2015

Only 5 hours left to vote in this round and it is down to the wire versus Boone, NC. If you haven't voted yet, go do it now! ...on every device you own! ....and then share with your friends! Pre-She-Ate-Cha!

One of these 64 towns can be called the "Best Town Ever." Crowning the winner will be up to you.

11/26/2014

Northshore is one of my personal favorite places about Chattanooga. www.tarahgarner.squarespace.com

07/10/2014

Chattaboogie mugs are back! These mugs are the perfect size for a large cup of coffee or even a bowl of soup. Come pick yours up today!

05/12/2014

Outdoor Channel's Eva Shockey was in town a couple of weeks ago and took a souvenir of Chattanooga back with her to Vancouver. Pre-She-Ate-Cha!

Thanks for the shirt Chattaboogie!

03/08/2014

Hey kids, we are finally putting together a brand new website with our full line of Noog apparel (which as grown steadily in the last 2 years). We are still working out the kinks, but slowly starting to bring every thing online. Of course, we have everything at our home base on Frazier Ave, Winder Binder Gallery and Bookstore.

(note: for right now, you have to type www at the beginning of the web address, without it, you won't go to the right place...we're working on it)

06-11-2011 - We just got in a small run of men's and women's Shalom Ya'll shirts. If you have always wanted one,... read more