The Rugged Mill

The Rugged Mill The Rugged Mill is an outdoor specialty apparel and novelty store, in North Conway, New Hampshire. Family owned and operated since 2010.

Carrying Patagonia, Pendleton, Arborwear, Outback Trading, Toad & Co., Kuhl, Puppie Love, Celly Hockey Co & More! The Rugged Mill is an outdoor specialty retailer that features quality apparel brands such as Patagonia, Pendleton, Arborwear, Toad & Co., Royal Robbins, Outback Trading and Kuhl. At The Rugged Mill, we also carry a unique blend of home goods including wool throws, quilts & pillows, or

naments & signs and much more. Plus we stock many New Hampshire souvenir & novelty items and....we now carry fashion scarves, handbags and jewelry. The Rugged Mill is independently owned and operated by Matt and Carissa Fusco and opened in June, 2010. The concept for The Rugged Mill developed when the Woolrich store in North Conway, where Matt managed for 8 years, decided to close. This lead Matt and Carissa to follow a dream of entrepreneurship. The concept behind The Rugged Mill is based on our strong belief in the quality of products that we carry. It is our ability to deliver these products to you in a unique "mom and pop" shopping experience while providing you with exceptional customer service that sets us apart. Matt has over 20 years experience in retail; working for companies such as Champion, Van Huesen and Woolrich. It was at Woolrich where Matt learned about the true meaning of "Quality over Quantity". Woolrich has a long history of providing a complete line of superior Mens and Womens outerwear, sportswear, woolen fabrics and blankets.... so it was quite evident that we would feature the Woolrich brand at The Rugged Mill. As with Woolrich, our Mission at The Rugged Mill is to continue to provide superior well-styled sportswear, outerwear, blankets and wool accessories from Brands that display high standards for quality and performance. We are located at 2633 White Mountain Highway....On Main St in North Conway Village, across from the train station, next to Badger Realty.

- Phone #: (603) 356-0490
- Website: www.theruggedmill.com
- Email: [email protected]
- Check us out on Facebook and Twitter

Only 3 Left.  30% off Gift Certificates at The Rugged Mill!Get a discounted Gift Certificate at some of the finest, inde...
05/03/2026

Only 3 Left. 30% off Gift Certificates at The Rugged Mill!

Get a discounted Gift Certificate at some of the finest, independently and locally owned shops the Valley has to offer.

Today is your last chance to get 30% OFF discounted gift certificates to Atlantic Pool & Spa, Cathedral Ledge Distillery, Ragged Mountain Equipment, Ravenwood Curio Shoppe, The Rugged Mill, Sawyer River Knife & Trading, and White Mountain Winery!

https://whitemountainindependents.com/collections/discounted-gift-certificate-sale

05/02/2026

Discounted gift certificates are still available for Atlantic Pool & Spa, Cathedral Ledge Distillery, Designed Gardens, Poppy & Vale, Ragged Mountain Equipment, RavenWood, The Rugged Mill, Sawyer River Knife & Trading Co., and White Mountain Winery.

Just one day left in this semi-annual sale with 30% OFF the price of each gift certificate!

https://whitemountainindependents.com/collections/discounted-gift-certificate-sale

Thank you for supporting our small businesses!



05/01/2026

Who wants to SAVE 30% on gift certificates to their favorite, locally owned store?

Our Spring Discounted Gift Certificate Sale starts this Saturday morning online at www.whitemountainindependents.com

We only have a limited number of gift certificates available per store, so be sure to get online and be ready to shop at 9:00am sharp. Many of these gift certificates sell out early, so don't delay!
Happy shopping and thank you for supporting our small businesses! 💙



Quick peek...you need to see it in person to believe it!We are back in business!  Stop by and check out our beautiful re...
04/18/2026

Quick peek...you need to see it in person to believe it!

We are back in business! Stop by and check out our beautiful renovation. After 11 days, the transformation is truly amazing!! We look like a completely new store, but with the same amazing Staff and products.

Special thanks to Chris Chretian of A-Perfect Landscape & Construction and his crew, Garrett and Tim. They were incredible to work with and took great pride in the project.

Also, a huge shout-out to Chris Olds, my good buddy and Master Electrician. He took on the difficult task of relocating our entire cash wrap area to the front of the store, and he did so with care. Everything worked on the 1st try!

Another shout-out goes to our local flooring company, J&J Flooring, and their installation crew, who removed the existing carpet (from 1982), prepped the subfloor, and installed our new carpet in less than 3 days. They were tremendously efficient and conscientious.

Finally, we need to be sure to thank our staff for working tirelessly to pull this together. Sarah, Scott, Donna, Cindy, Bob and Brian. There was a lot of heavy lifting, cleaning, and collaboration of ideas to get this done in record time.

We hope you love it as much as we do. We look forward to seeing you all soon.

*EXTERIOR RENOVATION COMING SOON!*

SALES ROOM IS OPEN. COME VISIT THE RUGGED MILL. USE OUR ENTRANCE OFF SEAVEY STREET.  30-70% OFF EVERYTHING!!
04/10/2026

SALES ROOM IS OPEN. COME VISIT THE RUGGED MILL. USE OUR ENTRANCE OFF SEAVEY STREET. 30-70% OFF EVERYTHING!!

Upcoming Exciting New Renovations Planned!

Upcoming Exciting New Renovations Planned!
04/08/2026

Upcoming Exciting New Renovations Planned!

04/05/2026

Happy Easter from The Fusco Family & The Rugged Mill Staff!

Address

2633 White Mountain Highway
North Conway, NH
03860

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 7pm
Saturday 10am - 8pm
Sunday 10am - 6pm

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