Lilybra.shop, Oakland, IL (2026)

Our products are designed, sampled and fitted on the everyday body to ensure a custom fit.

04/18/2022

Bras may be designed to enhance a woman's breast size, or to create cleavage, or for other aesthetic, fashion, or more practical considerations. Nursing bras are designed to aid breastfeeding.[20] Compression bras, such as sports bras, push against and minimize breast movement, whereas encapsulation bras have cups for support. Breast support may be built into some swimsuits, camisoles and dresses. Cancer bras are designed specifically for breast cancer patients who have undergone a mastectomy. The styles provide post-surgical support, and some include pads or pockets for stuffing.

Bras come in a variety of styles, including backless, balconette, convertible, shelf, full cup, full coverage bra, demi-cup, minimizing, padded, plunge, lounge bra, posture, push-up, racerback, sheer, strapless, T-shirt, underwire, unlined, and soft cup.

04/15/2022

Bras were originally made of linen, cotton broadcloth, and twill weaves and sewn using flat-felled or bias-tape seams. They are now made of a variety of materials, including Tricot, Spandex, Spanette, Latex, microfiber, satin, Jacquard, foam, mesh, and lace, which are blended to achieve specific purposes. Spandex, a synthetic fiber with built-in "stretch memory", can be blended with cotton, polyester, or nylon. Mesh is a high-tech synthetic composed of ultra-fine filaments that are tightly knit for smoothness.

04/12/2022

While a few women have a medical and surgical need to wear a brassiere, informal surveys have found that many women began wearing bras to be fashionable, to conform to social or maternal pressure, or for physical support. Very few cited comfort as the reason. In fact, many women experience so much discomfort that they remove their bra as soon as they can.

In Western society, since the 1960s, there has been a slow but steady trend towards bralessness among a number of women, especially millennials, who have expressed opposition to and are giving up wearing bras. Being seen in public while not wearing a bra has become more acceptable over the past 6 decades, encouraging more women to go without. In 2016, Allure magazine fashion director Rachael Wang wrote, "Going braless is as old as feminism but it seems to be bubbling to the surface more recently as a direct response to Third Wave moments like hashtag campaign, increased trans-visibility like Caitlyn Jenner's Vanity Fair cover ... and Lena Dunham's show Girls (which features young women often without bras)."

In an online survey for All You magazine in 2013, 25 percent of women reported that they do not wear a bra every day.

Surveys have reported that 5–25 per cent of Western women do not wear a bra. A National No Bra Day was first observed in the United States on 9 July 2011. Women posted on Twitter about the relief they felt when taking off their bra. More than 250,000 people expressed an interest in "attending" the day on a page. No Bra Day is now observed internationally on 13 October.

A Harris Poll commissioned by Playtex asked more than 1,000 women what they like in a bra. Among the respondents, 67 per cent said they prefer wearing a bra to going braless, while 85 per cent wanted to wear a "shape-enhancing bra that feels like nothing at all." They were split as regards underwire bras: 49 per cent said they prefer underwire bras, the same percentage as those who said they prefer wireless bras. According to underwire manufacturer S & S Industries of New York, who supply bras to Victoria's Secret, Bali, Warner's, Playtex, Vanity Fair, and other labels, about 70 per cent of bra-wearing women wear underwire bras.

COVID-19 lockdowns led to more women adopting wireless bras and bralettes for comfort. The company Knix, which manufactures exclusively soft-cup bras, reported a 100 percent increase in sales between January 2020 and January 2021. “I don’t think women are going to want to go back to wearing their regular everyday bras,”

04/09/2022

Do you Know?

Several lingerie and shapewear manufacturers, among them Wonderbra, Frederick's of Hollywood, Agent Provocateur and Victoria's Secret, produce bras that enhance cleavage. As many as 30 kinds of bras are available, including push-up, strapless, bandeau, demicup, sports bra, the minimiser, padded, a T-shirt bra, multiway, plunge, wireless, maternity, seamless, silicone, and stick-on. The history of the brassière is full of myths in which people like Caresse Crosby, Howard Hughes, Herminie Cadolle and Otto Titzling command center stage.

Before the spread of brassières, the female bust was encased in corsets and structured garments called "bust improvers", made of boning and lace. The history of corsets indicates they started to go out of fashion by 1917, when metal was needed to make tanks and munitions for World War I, and when 1920s fashions emphasized boyish figures. With the return to more womanly figures in the 1930s, corsetry maintained a strong demand even at the height of the Great Depression. Designer Vivienne Westwood reintroduced the corset as a trendy way to enhance cleavage in 1985. In 1989, Jean Paul Gaultier in 1989 dressed Madonna in a pink corset. Soon Westwood introduced an elastic-sided variant that worked as a balcony to push up the cleavage. According to Rebecca Scritchfield, the resurgent popularity of corsets is driven by "the picture on Instagram of somebody with a tiny waist and giant b***s."

When corsets became unfashionable, brassières and padding helped to project, display and emphasize the breasts. In 1893, New Yorker Marie Tucek was granted a patent for a "breast supporter", described as a modification of the corset, and was very similar to a modern push-up bra designed to support the breasts. It consisted of a plate made of metal, cardboard or other stiff material shaped to fit against the torso under the breasts, following the contour of the breasts. It was covered with silk, canvas or other cloth, which extended above the plate to form a pocket for each breast. The plate curved around the torso and ended near the armpits.

04/07/2022

Design challenges of sports bras

Sports bras can either encapsulate or compress breasts. Bras that encapsulate breasts have molded cups designed to fit around each breast. Bras that compress are designed to restrict movement by holding the breasts firmly against the body. Encapsulation-type bras are generally more effective at reducing discomfort, while compression bras may be more effective for high-intensity activities.

The most common sports bra is basically designed like a tank top with the bottom half cut off. Other designs use gel and water pads, silver fibres, and air bags. A stitchless bra was made by Wacoal, was molded, compressed, and shaped. A compressed bra is designed to push the breasts against the chest to reduce movement and bounce. Other bras are knitted in circular patterns, giving varying stretch and support.[7] A common design uses a stretchable, absorbent fabric such as Lycra designed to reduce irritation by drawing perspiration away from the skin.

Sports bras are also worn by women after certain surgical procedures. In those situations, a front-closing sports bra with a compression, seamless cup is recommended for healing and comfort. Certain fabrics such as Lycra have been found to help reduce swelling and help "even-out" a bustline that has been altered by a surgical procedure.

Sports bras are also manufactured for men with large breasts to enable them to take part more comfortably in physical activity. Some descriptions used euphemistically to describe bras for men are chest binders, compression vests or shimmels.[8]

Problems arise from the shoulder straps of standard bras. Standard well-fitting bras are constructed in the form of a "square frame", with all dimensions adjusted for each woman in a normal standing position, with arms to the sides. When a woman performs an activity which requires her to lift her arms above the shoulders, the frame is strained because it is anchored by the chest band, putting direct pressure on the shoulder trapezius muscles. This may result in neck and shoulder pain, numbness and tingling in the arm and headaches.[9][10] To avoid such problems the bra's shoulder straps are usually crossed at the back, or the bra is worn halter-style.

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Oakland, IL
94613

Website

http://www.lilybra.shop/

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