Fray Boutique

Fray Boutique Women's clothing boutique located in the heart of downtown Oconomowoc. Looking forward to meeting you at the shop! We look forward to sharing our store with you!

Specializing in handpicked clothing for women of all ages, accessories, gifts & home decor. Fray Boutique is a women's clothing boutique located in the heart of downtown Oconomowoc. Specializing in handpicked pieces for women of all ages.

Pieces that make gathering around the table a little more special ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀Thoughtfully picked for hosting and everyday...
05/29/2026

Pieces that make gathering around the table a little more special ✨
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Thoughtfully picked for hosting and everyday moments. Shop our home collection this weekend!
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Saturday 10-5 & Sunday 12-4

✨Your favorite weekend of shopping is almost here✨⠀⠀⠀⠀⠀⠀⠀⠀⠀The Memorial Day Sidewalk sale starts this Friday & continues...
05/19/2026

✨Your favorite weekend of shopping is almost here✨
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The Memorial Day Sidewalk sale starts this Friday & continues Saturday!
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Shop incredible deals, new styles, and must have pieces for the season!! Grab the girls and come see us!!
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We’re open all week long too, see you soon! 🛍️
womensfashion oconomowoc

The finishing touch ✨​​​​​​​​​​​​​​​​Add a statement necklace to your wardrobe this season - because your outfit deserve...
05/15/2026

The finishing touch ✨​​​​​​​​
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Add a statement necklace to your wardrobe this season - because your outfit deserves a little extra ​​​​​​​​
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Come find your next statement piece with us this weekend! ​​​​​​​​
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Saturday 10-5 & Sunday 12-4 ​​​​​​​​​​​​​​​​​​​​​​​​ ​​​​​​​​

05/12/2026

Spring fling, but make it an outftit ✨

Perfect for patio dates, weekend getaways and everything in between

Come find your new favorite outfit with us this week!

Open til 6pm
womensfashion oconomowoc

Join us this Saturday for a special Mother’s Day celebration! 🌸⠀⠀⠀⠀⠀⠀⠀⠀⠀What better way to celebrate than with coffee, f...
05/06/2026

Join us this Saturday for a special Mother’s Day celebration! 🌸
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What better way to celebrate than with coffee, fresh flowers, furry friends collections, delicious baked goodies, and a little shopping spree?
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Our amazing vendors will be popping up from 10am-12pm!
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We can’t wait to see you there 💐

The art of layering… Spring edition 🌷⠀⠀⠀⠀⠀⠀⠀⠀⠀Our new easy, breezy cardigan are here in the softest spring pastels! ⠀⠀⠀⠀...
04/07/2026

The art of layering… Spring edition 🌷
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Our new easy, breezy cardigan are here in the softest spring pastels!
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Meet your new favorite layer! Come grab yours today we’re here till 6pm!
womensfashion oconomowoc

Address

132 E Wisconsin Avenue
Oconomowoc, WI
53066

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm
Sunday 12am - 4pm

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