10/22/2024
Hey friends, it’s been a while! 🥹💞
I’ve been meaning to check in and share some updates with you all!
After eight incredible years of running THE FMLY SHOP, I’ve taken some time to reflect on the journey. I poured my heart and soul into our little shop, but with the current state of the economy, it became increasingly difficult to manage a non-essential, fancy business.
Eventually, I reached a point where I felt overwhelmed and needed to step back to find balance. This led me to a new job, which means I no longer have the time to dedicate to the shop full-time.
So, THE FMLY SHOP will now be my side hobby instead of a full-time business. This means I’ll only create when inspiration strikes and have occasional openings once or twice a month — which, honestly, has always been my dream: to release new items because I want to, not because I need to make sales.
I can’t imagine walking away from this amazing community, even if I’m not creating as often. I still want to share my art and connect with you, just like before. Honestly, I feel such a sense of relief now that I don’t have to constantly deal with the pressure of making enough sales and all the social media and marketing stuff. 🙃 It was tough, and it’s taken me a long time to let go of those obligations.
It’s such a privilege to create again, and it feels like a true blessing to return to crafting on my own terms. I never fully realized how much this means to me until I stepped back!
To mark this transition, I’m running a huge sale to clear out our remaining inventory and ready-to-ship items from past collections. Everything on the site is deeply discounted now, and I’ll be adding more items this weekend. Stay tuned for more details soon!
Thank you from the bottom of my heart for being part of this journey and for checking in on me. I’ve missed you all so much! 💝
Warmly,
Kate