03/27/2026
We were told to just wear a belt.
To size down.
To adjust it mid-run.
To stop complaining.
We normalized discomfort.
We accepted pockets as a luxury.
Support as optional.
Function as an afterthought.
If you’ve made it this far- WELCOME! You found this brand before its launch.
This is a trial reel - I’m testing it in front of new female runners.
If that’s you, You’re early. 😉
Hit follow and watch this grow in real time.
Most women’s activewear wasn’t designed by women who actually run long distances.
And it shows.
So I built what I wish existed.
Performance first.
Pockets that actually hold things.
Support that doesn’t suffocate.
No hacks required.
We’re done settling.
EMIE launches in 3 weeks.
If you’ve ever adjusted your shorts at mile 4, this one’s for you.
💬 Tell me the thing you’ve just “dealt with” for years.