01/25/2026
It is with a heavy but fulfilled heart that we announce the upcoming closing of Iconic Boutique. The last 11 years have been some of the best, rewarding, & challenging years we have experienced. While Iconic will always have a place in Ottawa - we look forward to see what comes next for 617 La Salle St. we can't help but hope it fills the community with happiness like it did with our business as well feels the support from the community like we did over the years.
11 years ago, I started this business not knowing the success it would become. I feel lucky knowing my love for fashion, became the shop those loved in return. It was a dream of mine to see 10 years, and I feel blessed I was able to give Iconic 11 good years. I had loyal customers become friends and employees become family and all of that is worth celebrating.
As this will be an adjustment, I hope you understand my decision to be more present with my family, and allow me to give more attention to my next venture.
A very teary eyed thank you to all my present and past employees, friends, & all our loyal customers who showed up, believed in me and supported my dreams. I cannot put into words the immense support my family and husband have given me, I couldn't have weathered some of the storms without them. This has all been a literal dream come true - while this is goodbye to our store front, we are happy to say Iconic isn't going away forever.
We would like to note that Iconic's last day will be Saturday March 21st, 11-2pm. Moving forward our storefront will only be open on Thursday, Friday & Saturday - As we close this chapter we want it known that the charm bar is still open, just moving locations after closing.
Thank you ALL for the best 11 years - Iconic Boutique + Michelle🤎