What are the opening hours?

Wednesday 12pm - 8pm Thursday 12pm - 8pm Friday 12pm - 8pm Saturday 12pm - 8pm Sunday 12pm - 6pm

NEO Pasadena

Neo Pasadena
the underground sneaker boutique serving Pasadena & surrounding areas for over 25 years

In early Spring 2016, NEO Pasadena opened its doors to a unique underground boutique, elevating itself to a premium retail experience. The company evolved after the meticulous journey of Neo39 (est. 2000) by the Founder & CEO, Moses Cho. NEO Pasadena aims to build upon its storied heritage in the Pasadena community and retail marketplace by continuing to provide contemporary footwear and apparel in its newly renovated space.

09/04/2026

ComplexCon 2026. See you there 🌹

STAY TUNED FOR WHAT’S TO COME.

08/17/2026

08.22.26 WEEKEND 🚨🚨

Over 100+ new items into our vintage & premium streetwear section! All your favorite top brands! Price adjustments on current stock. DEALS FOR MULTIPLE ITEMS.

Ton of new items from Popcxrn LA & Wolf Collection 🐺 🌹

SEE YOU SOON!

08/15/2026

🚨 SATURDAY 08/15/26 HAT DROP DETAILS 🚨

PENTA 2.0 Phillies by Explicitfitteds 🔴🤼
LETAL Dodgers by Queso Fitteds🧀🔌 ☔️🎧🎶

Line ups can begin at any time. Please line up accordingly & respectfully so we can have a smooth drop.

Neo staff will be passing out tickets around 11/1130am for order.

*Staff will announce purchase rules in the morning to those in line*

Water will be provided to all patrons to help fight the heat (while supplies last) !!🔫

Gems & pins will also be available through Queso & Explicit 💎🧀

08/10/2026

🔔 LA WE BACK 🔔

SAVE THE DATE!
Saturday 08.15.26 🗓️
12pm PST

Limited hat release by Explicitfitteds & Queso Fitteds🧀🔌
TWO HATS RELEASING 🧢💎🧀

IN-STORE ONLY!

Drop details will be released throughout the week! GET READY NOW! This is a drop you don’t want to miss!

08/03/2026

🚨 SPECIAL EVENT ANNOUNCEMENT 🚨

The POPCXRN Experience

A special collaboration between NEO Pasadena × Popcxrn LA 🌹🏀

Join us for an afternoon of community, culture, and creativity featuring:

• Exclusive collection release
• Live customization station
• Sounds by JOEY DJ 1OAK & friends
• Baked goods Between Naps Bakery & cold refreshments 🍪🧁🍾
• Family-friendly atmosphere 🧑‍🧑‍🧒‍🧒

WHEN: Saturday, August 8 • 11 AM – 3 PM
WHERE: 33B E. Colorado Blvd, Pasadena, CA

RSVP through the link in our bio.

See you Saturday, Pasadena. 🌹🍿

07/09/2026

Our 3pm marketing meeting on a weekday 😅😬

Summer 2026 Rose Hats 🌹🧢
new hats & tees 🐺🧢🙋‍♀️👕
printed shoes 👟👟
New Golf Section ⛳️🏌️‍♀️🏌️‍♂️

Summer in full effect here at Neo Pasadena! 🌹

📍: 33b E Colorado blvd Pasadena, CA 91105

06/27/2026

🌹🌹 NEW NEO CLASSIC ROSE HATS 🌹🌹

For Dena & the 626…

Two brand new colorways of our popular Rose Hat: Classic black & Graphite Grey 🖤🩶
Both with grey under visors

This is a New Era x Neo official hat. 🧢

940 A-Frame SnapBack adjustable

Available exclusively at Neo Pasadena, both online & in-store!

06/12/2026

NEO x CAPCON DROP DETAILS 🚨‼️

Both fitteds will be available Saturday June 13 at CapCon
Yes, these are CapCon exclusives.

Being released:
Ace of diamond - By Queso 🧀
Akuma - By Vav 🐻
Limited edition Merch from Neo, Queso & Vav

LOOK FOR THE BLACK NEO TENT! 🌹🎪

First come first serve! Depending on line, customers may purchase one of each style OR only one hat. 👀 (This will be decided at the drop time).

Hats will drop at 12PM when opens.

Please line up accordingly & respectfully. Tickets will be handed out to keep line in order & help avoid any cutting.

‼️ PSA: We are vendors at the event, not in charge. Any questions regarding entry & location of our booth please direct them to CapCon. ‼️

See ya’ll in the OC 🍊

06/04/2026

🚨🚨 WE COMING ORANGE COUNTY 🚨🚨

Next Saturday, 6/13 we will be Santa Ana for
🍊 x 🧢

This will be our first event outside of Pasadena!

We are proud to announce TWO limited edition drops from .76 & AT CAP CON ONLY 😱😳

We will also have various pins, tees & merch for sale!

SEE YOU NEXT WEEK CAP CON! 🍊🍊

05/22/2026

HAPPY MEMORIAL WEEKEND! 🇺🇸🇺🇸

25-40% OFF! 🚨‼️

Sneakers, local brands, vintage, hats & more!
Sale bins will be restocked DAILY
🚨 IN-STORE ONLY 🚨

ONLINE receive 15% off EVERYTHING
Use Code: MEMORIAL

SALE FRIDAY 5/22 - MONDAY 5/25 (we will be open Monday 11AM - 4PM)

Take advantage of amazing deals!

Address

33B E. Colorado Boulevard
Pasadena, CA
91105

Opening Hours

Wednesday	12pm - 8pm
Thursday	12pm - 8pm
Friday	12pm - 8pm
Saturday	12pm - 8pm
Sunday	12pm - 6pm

Telephone

+16267937403

Website

http://www.shopatneo.com/

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