Firefly Firefly is in downtown Paso Robles, CA. You'll find everything from local creations, jewelry, clothing, home goods, and gifts. Come enjoy the whimsy!

A little ode to Laurel...our family transplanted to the wilds of Templeton in the late 1970's. My parents were artists t...
03/26/2026

A little ode to Laurel...our family transplanted to the wilds of Templeton in the late 1970's. My parents were artists that wanted to live a creative life in nature. So they bought a big piece of untamed land out on 46 West with some artist friends. We moved out there in our red Volkswagen bus and they set out building a house, with the occasional help of their parents. It took a while (of course!) and life was an adventure. We bathed in the creek and ran wild in the hills. Every tree was climbed and every hill explored. Nature was our friend.

All of this to say: I am an artist, raised by artists. And Laurel is the original creative influence in my life. She made everything herself and it was inspiring to see. When I was a child, she made pottery, clothing, painted, did woodworking, stained glass, jewelry, built several houses, created beautiful gardens and made her own bread. She was always doing something and everything she made was beautiful.

Thank you, Mom, for going on the adventure of Firefly with me. I have learned so much and I'm so glad we got this time together. May all of your dreams continue to come true! ✨ We're all curious to see what you do next. :) Love you so much! ♥️♥️♥️

One of my favorite nights...fashion show with    and all of my favorite people. Such a blast and it was so special to se...
03/24/2026

One of my favorite nights...fashion show with and all of my favorite people. Such a blast and it was so special to see two of my art dresses walk the runway. Thank you to all you beautiful people that helped make it happen, and thank you to Ky & Zea for making the art come to life. And thank you again to the Alchemist's Garden and At Her Table for hosting such a magical night!

Love you all so much, so glad that we could have this journey together, at least for a little while ✨♥️

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One of my favorite times at Firefly was the year of the dresses...four different themes, four different dresses, all mad...
03/22/2026

One of my favorite times at Firefly was the year of the dresses...four different themes, four different dresses, all made of unconventional materials. This was the Spring dress. 1950's silhouette, crafted in hundreds of little paper flowers. Accompanied by a swirl of butterflies and a vivid purple and green garden at her feet ✨

From sketch to reality....this is our Fall 2023 window. The working title was Acid Gypsy and it was inspired by a vision...
03/19/2026

From sketch to reality....this is our Fall 2023 window. The working title was Acid Gypsy and it was inspired by a vision of a gorgeous gypsy who lived in a cave. I pictured her surrounded by crystals, candles, books and art...all dripping moss, of course! The front windows were painted to mimic stained glass and it glowed beautifully at night ✨ Thank you again to the team that made this happen! Love you guys so much! ♥️

**Our art and prop sale starts tomorrow!! Art pieces from this window are available now **

Our big sale continues!! We're adding new things every day... tomorrow is the start of the props and artsy display item ...
03/12/2026

Our big sale continues!! We're adding new things every day... tomorrow is the start of the props and artsy display item sale. Lots of fun odds and ends (including a giant octopus!). Bring cash for an extra discount!

Open 10-5 Sunday thru Thursday
Open 10-6 Friday and Saturday

Our big sale has started!! 25% off all credit card sales and 40% off all cash sales. Open 10-5 every day. Come soon for ...
03/06/2026

Our big sale has started!! 25% off all credit card sales and 40% off all cash sales. Open 10-5 every day. Come soon for the best selection, it's all going fast!

Thank you all for your support and sweet messages! We appreciate you all so much ♥️♥️♥️

Dear friends, it's time for a change. After 20 wonderful years, we've decided to retire Firefly and move on to new adven...
03/05/2026

Dear friends, it's time for a change. After 20 wonderful years, we've decided to retire Firefly and move on to new adventures. We have loved being part of the community in Paso Robles and will miss you all so much. We've met so many wonderful people over the years and have nothing but good memories. Sharing our creativity and vision with you has been a dream come true!

We'll be having amazing sales all month, so come by and say hi!

It has meant the world to us to have your support over the years! Thank you for everything, we love you all so much!

Love, Emily and Laurel ✨

When we heard that Zea chose a Firefly dress for prom, we couldn’t wait to see how they’d style it. We’re obsessed with ...
05/21/2025

When we heard that Zea chose a Firefly dress for prom, we couldn’t wait to see how they’d style it. We’re obsessed with all the personal details—zoom in on their nails! As of posting we have this dress in a small and a large in store and online.

We’ll never pass on an opportunity to post a favorite person, especially when the light is this good 🤌  We sold out of Z...
05/03/2025

We’ll never pass on an opportunity to post a favorite person, especially when the light is this good 🤌 We sold out of Zea’s dress, but there are quite a few new ones in store for your perusal—perfect for catching that really good light ☀️

Cold, grey, drizzly days serve as a beautiful contrast to a warm, radiant spirit. If you know Sarah then you’ve seen how...
03/05/2025

Cold, grey, drizzly days serve as a beautiful contrast to a warm, radiant spirit. If you know Sarah then you’ve seen how she nurtures and shares her warmth everywhere she goes, regardless of the color of the day. We feel safe in guessing that at least part of her enduring warmth is rooted in her commitment to her creative practices. Sarah is the artist behind Coven jewelry—the beaded drop earrings and choker pictured are her design. And it’s no coincidence that the pendant necklace she’s wearing is from another artist of enduring warmth, Bird in the Sky (aka Laurel Miller). Birds of a feather…

Sarah is reminding us that there’s something magical about the way everything comes a little more alive in the rain. Tak...
03/02/2025

Sarah is reminding us that there’s something magical about the way everything comes a little more alive in the rain. Take some deep breaths—notice the rich scent of clean leaves and fertile earth. Listen to the trickling of uncountable drops of water making their journey all the way down from the sky. Savor the palpable peace that comes with freshness and renewal. Even as so much in life can feel upside down, we are fortunate to be here, together, today. Please take this as a gentle encouragement to drink in moments of renewal for your spirit as often as you can. 🌧️

Address

839 12th Street
Paso Robles, CA
93446

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 10am - 6pm

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