06/12/2026
Important Update on Breastfeeding 🤱 Support: UnitedHealthcare Policy Change
We’re concerned about recent news from UnitedHealthcare, the nation’s largest insurer. They’re overhauling reimbursement for lactation counseling by moving to a bundled payment model. This shift is expected to reduce payments to providers—potentially by 20-40% for many—particularly those in private practice.
This is troubling news for postpartum mothers and lactation consultants alike. Reduced reimbursement could limit access to skilled, personalized support at a critical time, potentially worsening breastfeeding challenges and maternal health disparities, especially for families relying on insurance-covered care.
At Milk and Lavender Breastfeeding Boutique in Pitman, NJ, Kelly Crone, RN, IBCLC remains committed to high-quality, compassionate care. We continue to accept UnitedHealthcare and many other major plans, offering prenatal classes, fl**ge fittings, feeding consultations, and ongoing support to help you reach your breastfeeding goals.
What you should do now:
• Contact UnitedHealthcare directly to verify your coverage details, in-network status, and any changes (mention CPT codes like 99404).
• Schedule your consultation early to secure support before potential impacts take effect.
• Explore backup options:
We offer self-pay and other support services to fit your specific needs.
Breastfeeding provides essential benefits for mothers and babies, but expert help makes a real difference. We’re here for you and will continue advocating for sustainable policies that prioritize women’s and infant health.
đź“Ť Pitman, NJ | DM us or call today to book your appointment.
(Always confirm your specific benefits with your insurer, as policies vary.)
Assemblywoman Heather Simmons
Commissioner Matt Weng
UnitedHealthcare, the largest U.S. health insurer, is revising its reimbursement policy for lactation counseling. Learn how this may affect providers, breastfeeding mothers, and access to critical postpartum care.
