10/09/2026
12 years ago, we took a leap of faith and turned a dream into reality. We had no idea how it would turn out. All we knew was that we had to try. And boy, are we glad we did.
Today, SoSis looks different. No storefront, different operations, and a different kind of hustle. But if 12 years of business has taught us anything, it's that success doesn't always look the way you imagined. You can hustle until the wheels fall off, pour your heart into something, and still find that profitability doesn't match the effort. That's not failure. That's business. That's growth. That's knowing when to pivot, push, and give yourself permission to do things differently.
We're incredibly proud of what we've learned and where those lessons have led us. AC is now Executive Director of the , advocating for and elevating businesses. Chel has built her own marketing consulting business, helping small businesses grow. Neither opportunity would look the same without SoSis.
We've been in the trenches. We know the sacrifices, late nights, big wins, and tough decisions. We've lived it, and now we get to use that experience to help others.
God had a plan all along. Sometimes it's just hard to see when you're knee-deep in the trenches, figuring out your next move.
Through it all, one thing hasn't changed: community will ALWAYS be more important than competition. And hey, competition isn't bad! It challenges us, inspires us, and makes us better. There's room for all of us. Support each other, collaborate, celebrate each other's wins, and watch what happens when we work together.
Here's to 12 years of SoSis. The dream that started it all, the people who believed in us, customers who became friends, lessons we never saw coming, and doors that opened because we were brave enough to try.
It hasn't always been easy or pretty, but it's been worth it. Happy 12 years, SoSis. You'll always be so much more than a store to us. 💛
Love,
AC + Chel
P.S. Yes, I really did scroll THAT far back on our lovely feed to find these gems. 😜