Juniper and Elm

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Juniper and Elm

Cozy bookish & pop culture apparel for Gilmore Girls and Gossip Girl. Shop now.

10/09/2026

A little bookish adventure in Washington! 📚🌲🤎

Surprised my best friend, soaked up some much-needed mountain air, and of course, couldn’t leave without exploring the cutest indie bookstores! 🥹✨ Books, bestie time, and a little retail therapy? My kind of trip!

Shoutout to Books & Botttles for the cutest bookish stop! 🍷📖

10/08/2026

Good girls read dirty books… and we’re not telling anyone. 🤫🌶️📚

Our ambassador Claire Banville is doing her thang in our Good Girls Read Dirty Books crewneck, and we are HERE for it. 😂💋

This one has been a fan favorite among our romance readers and smut-loving girlies! Because sometimes we want a sweet little love story… and sometimes we want the kind that makes us blush in public. 👀🔥

Let’s talk SPICE LEVELS! 🌶️ How spicy do you like your books?

🌶️ A little heat, please
🌶️🌶️ A little flirting & tension
🌶️🌶️🌶️ Getting steamy
🌶️🌶️🌶️🌶️ Turn up the heat!
🌶️🌶️🌶️🌶️🌶️ NO PLOT, JUST SPICE. 😂🔥

Drop your pepper rating below! 👇🏼

Shop link in bio ♥️✨

10/06/2026

With us, it’s ALWAYS Gilmore Girls & cozy season. 🍂☕️🤎

Our ambassador Laura Lee is repping one of our absolute favorites — the super popular vintage Gilmore Girls stamp tee. 📬✨ Basically a little piece of Stars Hollow you can wear wherever you go.

Give us crisp air, endless coffee, a good book & our millionth Gilmore Girls rewatch and we’re happy. 😂📚☕️

What episode are you currently on in your fall rewatch? 👀🍁

Shop link in bio ✨

10/03/2026

Small town cozy, but make it bookish. 🍂☕️📚

Our ambassador 🍄 Colby Reads | Fantasy & Romance 🍄 + her adorable reading assistant 🐱 are getting ready for Gilmore Girls season with one of our most-loved Gilmore Girls Kindle cases. 🤎

Because the ideal fall setup is pretty simple: a cozy blanket, your Kindle, a cat nearby, way too much coffee & Gilmore Girls playing in the background. 😂🍁

It’s officially cozy season at Juniper & Elm — what are you reading during your Gilmore Girls rewatch? 👀📖

Shop link in bio ✨

09/30/2026

We’re in our Stars Hollow autumn era and we’re not leaving. 🍂☕️📺

Our ambassador Laura Lee is carrying on the Gilmore Girls fall vibes with the coziest little setup and it’s giving us ALL the feels. 🤎 From the Stars Hollow stamp case to the gazebo, coffee and fall leaves… this is basically where we’d like to mentally live until further notice. 😂

Meanwhile, we’re over here trying to pace ourselves on our Gilmore Girls rewatch so we don’t somehow binge the entire thing in one weekend. 😅☕️

Where are you in your fall rewatch right now? 👀🍁

Shop link in bio ✨

09/29/2026

Sip, read & pretend you’re in Stars Hollow. ☕️📚🍂

Our ambassador breezy // bookstagram is giving us the CUTEST cozy fall setup featuring our Stars Hollow stamp case — surrounded by a good book, coffee and the sweetest little spooky ghosts. 👻🤎

Honestly, this is exactly how we plan on spending the rest of fall: cozy blanket, endless chapters, way too much coffee & Gilmore Girls playing in the background. 😂☕️

What are you sipping + reading right now? 👀📖

Shop link in bio ✨

09/28/2026

Your Stars Hollow uniform has arrived. 🍂☕️

Are you wearing this for a Luke’s coffee run, town meeting or Friday night dinner?

Cozy black crewneck + warm embroidered details + tiny autumn leaves = basically everything we want to wear all fall. 🥹🍁

Made for crisp mornings, bookstore runs, endless coffee & comfort-show marathons. 📚☕️

🪡 Embroidered detailing
🍂 Available now at Juniper & Elm!

Shop through the link in our bio. 🤎

09/27/2026

Talk fast, dress cozy & pretend you live in Stars Hollow. 🍂☕️✨

Our ambassadors Chelsea & Jess are giving us the ultimate Stars Hollow haul and we want EVERYTHING. 😭🤎 From the Stars Hollow stamp phone case and Dragonfly Inn tee to the Stars Hollow Book Club mug + Livin’ on a Prayer, Baby embroidered hat… we’re officially prepared for Gilmore Girls season.

All that’s missing is a Luke’s coffee and our millionth rewatch. 😂📺

Which piece are you grabbing first? 👀👇🏼

Shop link in bio ✨

09/25/2026

Hot people read books… bookish baddies read the spicy ones. 😏🌶️📚

Our ambassador Amber Stokes understood the assignment in our Bookish Baddie tee + Hot Girls Read Books embroidered hat. 🖤✨ Add a library backdrop and a dangerously good romance and this is basically our entire personality.

Cute outfit. Questionable fictional men. Spicy chapters. No regrets. 💅🏼🔥

Be honest — how spicy is your current read? 🌶️ 1, 2, 3, 4 or 5? 👀👇🏼

Shop link in bio 🖤

09/24/2026

Reader core, but make it cozy. 📚🤎

Our ambassador Amelia’s Booksta🫶🏼📖✨❤️‍🔥 is repping one of our BESTSELLERS — the Hot Girls Read vintage-inspired crewneck — and honestly, this is exactly the uniform we want to live in for the next six months. 😂

Oversized crewneck ✔️
Current read nearby ✔️
Entirely too many books on the TBR ✔️
Zero regrets ✔️

We LOVE that cozy sweatshirt season is finally here. 🍂☕️📖

What are you currently reading now that cozy reading season has arrived? 👀👇🏼

Shop link in bio ✨

Address

Quincy, MA
02169

Website

https://juniperelm.com/

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