09/22/2026
18 years of Swoon 💗🧁🥂✨ What a journey it’s been. When I opened these doors all those years ago, I couldn’t have imagined what it would become. So many things have changed and evolved, but the heart of this store remains the same.
There’s a Dolly quote that says, “I’ve always tried to never step on anybody to get where I am. I’ve had to walk around a few people, jump over a few of ‘em now and then, but I think you’re a true success when you’ve seen your dreams come true and you can take pride in how you did it, and take pride in and respect and appreciate the people that helped you get there.”
There’s nothing more true. I can’t help but appreciate every single person who helped Swoon get to 18 — our brides, business partners, Swoonie staff rockstars, family; and friends — it takes a village, and I’m forever grateful.
A special thanks to my mentor, Karen Metz, who took a dreamer with a love for bridal under her wing and taught me everything I know. 💗
As we’ve mentioned before, we have built this incredible place following along the footsteps of one of the greatest to ever do it. Dolly was always a serious business woman who led with kindness. And that spirit lives on with us.
Happy 18th birthday to my first baby. She’s old enough to fly 🦋💗 ✨
