Second Time A Gown

02/28/2026

We are updating our store policies!
While walk-ins are welcome, we are now encouraging brides and bridal parties to make an appointment with us, especially on Saturdays.
We want to give brides the one-on-one attention they deserve, so if you'd like to make an appointment, please call us at (804)- 562- 0986, email us , or private message us via Facebook.

01/15/2026

Hey ladies, it’s prom time we’ve got loads of new dresses that just arrived. Please come and visit us Second Time A Gown at 8901 Patterson Ave., Henrico 23229. We’re open Tuesday, Wednesday, Thursday, Friday from 2 to 6 Saturday from 10 to 6. Hope to see you soon 

01/08/2026

PROM TIME

We just ordered a new shipment of prom dresses that we expect to have by the end of next week. We will keep you updated. In the meantime we have wedding dresses, bridesmaid’s, mom of bride or groom, homecoming, ball gowns and much more. Thank you for your support

12/26/2024

05/23/2024

05/13/2024

Second Time A Gown is at it again. Come and check us out this weekend in Short Pump

05/07/2024

🎙 Tune in alert! 🎙 Exciting news! Our very own Second Time A Gown is making waves on the airwaves! Catch our owner's interview on 93.9 FM Thursday, May 9th. Discover why our formal dress and gown boutique is THE place to be for all your elegant attire needs. Don't miss out on the scoop behind our growing reputation as the most desirable boutique in town! See you on the radio! 📻

04/28/2024

2nd TAG, LLC participating in the first of many Bridal Expos