12/21/2021
Did you know that people with disabilities make up the third-largest market segment in America, and are only included in .02% of contemporary fashion designs?
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Not only are people with disabilities the largest minority group on our planet - a total of 1 billion to be exact - but they also have some of the largest disposable incomes in our society. So why leave people with disabilities out of marketing, advertising, and the design process?
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Most companies excuses come down to cost, and the time it takes to educate themselves on how clothing could be adapted to better serve a larger group of people. Our thought? Inclusivity is no longer an option. It needs to be an expectation.
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In our experience, the most basic human need is to want to feel like we belong. And truthfully, fashion does that for us every day. We all deserve something that makes us feel beautiful and like we can fully be ourselves. As designers, we need to stop fearing what diversity and inclusion truly looks like, because there IS room for everyone. And we CAN rethink the way clothing is put in the body. It just comes down to how much we are willing to try.
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Here at EVOLVE, inclusion doesn’t stop just at a campaign. It’s interwoven into who we are, and who we are aspiring to be. It’s about letting ALL people have a seat at the table, and for their voices to be heard throughout. It’s about taking a step back, and listening instead of speaking. It’s about something bigger than just us. It’s about building a better, more inclusive future for the generations to come. It’s time to challenge the status quo, Angels.
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Leave a 🤍 in the comments below if you’re ready for this evolution 👇
