Urban Wildflower

09/02/2022

Our END OF SUMMER sale runs 9/3-9/6! Enjoy 30% off every item! You don’t want to miss this 🤯💕

06/15/2022

7.1.22 The Reset drops at 12:01am. Set your alarms, kids.

11/28/2021

The hiatus is almost over! Thanks for sticking with me! 💕 During the pandemic, I put a pause on this little shop of mine to focus fully on my psychotherapy practice. It just felt like what I needed to do to best serve our community in a time of significant need. Isolation, grief, increasing anxiety, we’ve all suffered in one way or another. I’m honored to have supported so many over this last year.

Looking ahead to 2022, I’m going to be bringing my worlds a bit closer together. Urban Wildflower is going to focus more on well-being than ever before. I can’t wait to show you what that looks and feels like 😊 Here’s to continuing to help our community heal and find beauty & joy in unexpected places 🌻

xo Kelsey

10/05/2021

We are pausing to refresh our website and inventory! Relaunch coming soon!

05/08/2021

Our new hand-dyed kimono comes from a small designer in Oregon! Small supporting small 💕 Obsessed with the moon phases print and the gorgeous dusty rose color. $44, one size, flowy fit can accommodate up to 2XL 🌻

04/17/2021

A little preview of Spring/Summer 2021! Thank you all for loving on me and waiting patiently while I started wedding things! Can’t wait for you all to see it once I come home from today’s yoga retreat 💕

02/23/2021

We’re well qualified to represent the LBC- light. bright. cozy.

From left to right:
Chloe Speckled Cardigan- $42
Micro Corduroy Isis Top- $36
The Vivi Sweatshirt- $40

01/20/2021

Love this slate blue for this pre-spring season!! The terry fabric feels so good on and doesn’t get too hot. It will also transition beautifully warmer weather- imagine with cut off shorts around a bonfire (hoping bonfires are a thing soon). Top available now, however!

01/06/2021

We love the oatmeal shade of this cardigan, with subtle flecks of color woven throughout. Wood buttons add a special little detail. Pockets up front to ensure your max coziness. As always, SOFT!! The Chloe Cardigan is in the website, $42!

12/17/2020

12/10/2020

How bout these berry tones?! No matter what your cozy style is this time of year, we’ve got you covered. Or grab a warm gift for someone you love that they can’t find on every corner 🌻 We love finding West Coast designers that are small like us. Link in bio 🔥

11/28/2020

This week kicks off holiday shopping season! A very warm THANK YOU from this small business owner to anyone making the choice to this year. Rochester is full of local talent. So grateful to be amongst so many women hustling their passions!!

This sweet oversized flannel top is going FAST! 🌲💋 Love you guys!