What are the opening hours?

Monday 11am - 6pm Wednesday 11am - 7pm Thursday 11am - 7pm Friday 11am - 7pm Saturday 10am - 6pm Sunday 11am - 4pm

Pretty Apothecary

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Pretty Apothecary

Pretty Apothecary offers a curated selection of handmade, vintage and local home decor and gifts
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10/10/2026

We’ve got 2 new hats in the shop, and we’re a little obsessed! 🧢

Our new Pretty hats are a fun little way to show some love for your favorite gift shop, and our NOTA hats are perfect for repping the neighborhood we’re so proud to call home 🤍

Stop by, try one on, and find your new favorite accessory. Because you deserve it!

10/06/2026

WE MADE THE FINAL FOUR! 🤍🤍🤍🤍
Pretty Apothecary is officially a finalist for Best Gift Shop in CITY Best of Rochester 2026, and we truly can’t thank you enough.
To everyone who took the time to nominate us, visit the shop, tell a friend about us, share a post, or simply cheer us on thank you! It means the absolute world to see our little shop among the final four, especially alongside so many incredible Rochester businesses that make this city such a special place.
And now, there’s one more round! 🗳️ You can find the direct voting link in our profile to cast your vote for Pretty Apothecary for Best Gift Shop until Friday, November 27th.
While you’re there, please take a few extra minutes to vote for all of your favorite local businesses, artists, restaurants and Rochester gems across the other categories, too. There are so many wonderful people in this community deserving of a little love.
Thank you, Rochester. We’re incredibly grateful to be here because of you. 🤍
You deserve it.

10/02/2026

Be careful what you wish for …

The One Wish Willow has made its way to Pretty Apothecary just in time for spooky season. If you’ve seen Obsession, you know 👀

One wish. No take-backs. Absolutely no pressure.

Come pick up your very own One Wish Willow this October because you deserve it. Probably. 🖤

What would YOU wish for?
And don’t forget, our October Social is Saturday, 10/3! We’ve got an amazing day lined up!

A huge thank you to Mina Kessler for this fantastic video!! 🖤🖤🖤

#585

09/24/2026

🍂✨ THE OCTOBER SOCIAL ✨🍂

Join us Saturday, October 3rd for an afternoon of art, drinks, rats & wonderfully weird fall fun!

🐀 Pauline Wegman 〰️ Artist Rat Party 🎉 Celebrating the launch of the new Rat Series prints, stickers & keychains. Plus a chance to win an original painting, with ticket proceeds benefiting Lollypop Farm 🤍 Meet the Artist from 1-4. Drawing at 4pm.

🎨 The Mini Mystery Art Machine makes its October debut! Just $1 gets you a tiny mystery piece of art from a local Rochester artist.

🥤 Dirty Soda | Rochester NY will be serving up delicious drinks while you shop.

🎃 Plus, new handmade Halloween ceramics from Lauren Rae Pottery 👻

Come celebrate the wonderfully weird side of fall with us. 🍁🐀✨

Saturday, October 3rd | Pretty Apothecary
Because you deserve it. 🤍

09/19/2026

Spooky season is looking pretty good around here 🎃👻💀🍂
Come see some of my latest fall favorites!

#585 🍁 🎃

09/11/2026

✨ Calling all midnight margarita makers ✨

If you’re celebrating the release of Practical Magic 2 this weekend, we’ve got a little something to make your experience even more magical 🔮🌙

Owen’s Family Secret Recipe Midnight Margarita kits are in the shop and ready for a little tequila, a little dancing, and maybe just a touch of practical magic🍹✨

Grab yours before the witching hour, because you deserve it!

#585

09/04/2026

✨ We’re hiring for the holidays! ✨

Pretty Apothecary is looking for friendly, dependable people to join us for the holiday season and help make the shop a warm and welcoming place during the most magical (and busiest!) time of year.

We’re looking for people who genuinely enjoy connecting with people, have a great eye for detail, and are comfortable working independently. You’ll help customers find the perfect gifts, keep things looking beautiful, and make sure everyone who stops by feels right at home.

This is a temporary seasonal position, with possibility of becoming a permanent part time role. Friday evening, Saturday & Sunday availability is required. Candidates must also be comfortable working at both our University Avenue shop and our ROC Holiday Village pop-up shop throughout the holiday season.

Retail or customer service experience is a plus, but kindness, reliability, initiative, and a willingness to jump in are even more important to us.

If spending your holiday season surrounded by beautiful things, great people, and plenty of gifting sounds like your kind of place, we’d love to hear from you. 🤍

Come spend the holidays with Pretty Apothecary. There’s a link in our bio to apply today!

08/31/2026

Fall has officially entered the shop 🍂✨ A few of my favorite finds from our cozy seasonal refresh. Come wander, explore, and find your new fall favorite. Because you deserve it. 🤍

#585

08/27/2026

Like so many people, I’m incredibly sad about the passing of Dolly Parton. She was one of those rare people who seemed to make the world a little brighter simply by being herself. Funny, generous, unapologetically Dolly, and extraordinarily kind.

And on a personal note, “9 to 5” was my anthem for years. Every time I dreamed about leaving corporate America and taking the leap to build Pretty Apothecary, there was Dolly reminding me to pour myself a cup of ambition and go for it. It feels a little surreal now to be standing in the shop I dreamed about for all those years, holding this mug.

So this weekend, I’d like to honor Dolly in a small way. This Saturday 8/29 & Sunday 8/30, Pretty Apothecary will donate $5 from every “Pour Yourself a Cup of Ambition” mug sold and a percentage of our sales to Dolly Parton’s Imagination Library Rochester here in Rochester, helping put books into the hands of local children and carrying forward a little piece of the incredible generosity she showed throughout her life. 📚🤍

Thank you for the music, the laughs, the kindness, and for reminding generations of us to dream big.

Pour yourself a cup of ambition. Then go build the life you’ve been dreaming about, because you deserve it🦋

08/21/2026

Best of Rochester voting is here! 🗳️
If Pretty Apothecary has become one of your favorite places to wander, find the perfect gift, or treat yourself to something you definitely didn’t come in for, we’d be incredibly grateful for your vote in CITY Best of Rochester primary!
You can write in Pretty Apothecary for Best Gift Shop and help us make it onto the final ballot.
Head to the link in our bio to vote!
And while you’re there, show some love to all of the other local businesses, artists, makers, restaurants and Rochester favorites that make our city such a special place. One of the things we love most about Rochester is just how many incredible small businesses there are to cheer for.
Thank you for supporting this little shop, sharing it with your friends, and continuing to show up for us. It means more than you know. 🤍
Rochester deserves great local shops, and you deserve something special.

Address

720 University Avenue
Rochester, NY
14607

Opening Hours

Monday	11am - 6pm
Wednesday	11am - 7pm
Thursday	11am - 7pm
Friday	11am - 7pm
Saturday	10am - 6pm
Sunday	11am - 4pm

Website

https://prettyapothecary.com/, https://bestof.roccitymag.com/custom_link/6ac55d2b42ea5607658a6df2

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