Hero Within

Hero Within Hero Within is a lifestyle brand providing subtle, sophisticated and empowering pop culture fashion for the modern fan. Its time to unleash your hero within!

For most of his adult life, Tony Kim has struggled to find fashion solutions that were both geeky and sophisticated. Like Kal-El traveling to Earth as a baby, the journey of interesting nerd apparel has been long and lonely. Then he and Michael Lew began collaborating on a number of fashion projects inspired by Tony's love for the San Diego Comic-Con. By early 2015, it became clear that it was tim

e for something different. Hero Within was born and the conceptual phase began. A great team has formed and Hero Within became official in early 2016. DC superheroes is where it all started with Tony many years ago- so it is an honor to partner with DC Comics™ for the launch of Hero Within's Justice League Collection.

This lonely dork 10 years ago… 😆BEFORE: Our very first Hero Within show at Chicago Comic Con in August 2016. We sold a w...
08/21/2026

This lonely dork 10 years ago… 😆

BEFORE: Our very first Hero Within show at Chicago Comic Con in August 2016. We sold a whopping TWO jackets the entire weekend.

It was hard not to feel defeated. We didn’t know what the future held. All we really had was an idea, a lot of hope, and the determination to keep going.

AFTER: A decade later, at San Diego Comic-Con just a few weeks ago. ❤️

What a difference 10 years makes.

We’re beyond grateful for every fan, friend, customer, and supporter who believed in Hero Within and helped us get from there to here.

Never underestimate what can happen when you just keep going.

Thank you for an incredible 10 years.
🖖🏽❤️

Back to spacedock- you’ll be able to order our new jackets in 8 weeks… but you can’t wait 8 weeks so we’ll do it for you...
08/14/2026

Back to spacedock- you’ll be able to order our new jackets in 8 weeks… but you can’t wait 8 weeks so we’ll do it for you in 2!

After an incredible—and very busy—few weeks at San Diego Comic-Con and Star Trek Las Vegas, our ship has finally returned to spacedock for a little much-needed repair, maintenance, and a few upgrades. It’s been an exciting time for Hero Within. Now that we officially have the Star Trek license...

We are getting inundated with requests about purchasing a SDCC or STLV preorders. They are coming in a few weeks make su...
08/11/2026

We are getting inundated with requests about purchasing a SDCC or STLV preorders. They are coming in a few weeks make sure you subscribed to our Newsletter to be notified. Either fill in the pop up on our home page or scroll to the bottom of the page. The “Notify me” email on a specific product page is NOT the same thing. Thanks!

Men's and women's fashion collection for nerds, geeks Batman, Wonder Woman, Justice League, Avengers, Marvel, DC Comics, Star Trek, Godzilla and Doctor Who.

As expected, the fans at STLV did not disappoint. Whether in Hero Within or creative cosplay, they truly are the heart a...
08/11/2026

As expected, the fans at STLV did not disappoint. Whether in Hero Within or creative cosplay, they truly are the heart and spirit of this event. Well done 👏🏽👏🏽👏🏽

No bloody A, B, C or D…The Captain’s Chair returned and was a big hit. If you post a pic in it, please tag us!
08/10/2026

No bloody A, B, C or D…

The Captain’s Chair returned and was a big hit. If you post a pic in it, please tag us!

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6100 North River Road
Rosemont, IL
60018

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