Adelante Boutique

Adelante Boutique Est. 1975, Adelante Boutique has been family owned and operated for 3 generations. You can also shop for Chickies online at www.chickiescleavagecoverage.com.

Adelante Boutique is famous for unique jewelry and "pueblo chic" clothing for women that are on trend, but will be a favorite in your wardrobe for years to come. Adelante is the original home to Chickies Cleavage Coverage by Juls & Meg (invented by 3rd generation owner, Marla Mason Ross). Chickies were just featured as a must have accessory for 2011 on the Oprah Winfrey Show and Adelante has the b

est selection of colors and sizes in the state. We also offer amazing gifts, shoes, bath and body products and super yummy smelling candles. New to Adelante- little girls clothes by Desigual and men's shirting from Lucky Brand. Our new location at the Pearl has an urban feel with some latin fusion mixed in. Come shop Adelante for something special today!

09/10/2026

Put the lime in the coconut 🥥!

It’s Practical Magic 🪄 Day at Adelante. Come have chocolate cake for breakfast. (Thank you Bakery Lorraine and Mariah DeLaye for making that happen).
We’ve got margaritas all day.
Find a hidden froggie in the store and get 28% off one item (excludes Consuela)… in honor of the 28 years since the first movie.

🎥🍿🧙🏻‍♀️




09/07/2026

Happy Monday, y’all! It’s Labor Day, and that means Labor Day DISCOUNTS!!! 🤑

An ADDITIONAL 50% OFF will be applied to ALL MARKDOWNS today only!!! You don’t want to miss this. Our sale section is waiting for you ✨ See you soon!





✨ Practical Magic Midday Margaritas ✨Meet us for an afternoon of a little magic, a little mischief, and plenty of margar...
09/06/2026

✨ Practical Magic Midday Margaritas ✨

Meet us for an afternoon of a little magic, a little mischief, and plenty of margaritas… Thursday, September 10th. We’ll be pouring margaritas and love-potion mocktails, serving chocolate cake, watching Practical Magic, and letting the iconic soundtrack set the mood.

But keep your eyes open… tiny frogs will be hiding throughout the store! 🐸 Find one and receive 28% off one item (since it’s been 28 years since the original release)—because sometimes a little good luck is exactly what you need.

***Excludes Consuela***

Come sip, shop, snack, and embrace your inner Owens woman. 🖤🔮
“Put the lime in the coconut…” 🥥🍋🪄

08/31/2026

Our new Elektra Cosmetics glitters came just in time… for college football season!! If you’re a Longhorn, Aggie, or Roadrunner, come get your colors while they’re still in stock 🏈





Another legend gone. Rest in peace Tim Curry. Thanks for all the amazing characters you brought to life.
08/26/2026

Another legend gone.
Rest in peace Tim Curry.
Thanks for all the amazing characters you brought to life.



What a life! Thank you for the music, your effervescent style, wicked humor and Southern charm. We miss you already.Rest...
08/25/2026

What a life! Thank you for the music, your effervescent style, wicked humor and Southern charm. We miss you already.

Rest in peace, Dolly. 🕊️

08/24/2026

This Monday we’re showcasing some of our faves from Consuela’s fall line: Romy, Banks, and Marlow/Beau!

These prints share a palette of warm, cozy, earthy tones all while showing those signature pops of color that we’ve all come to know and love from Consuela.

We can’t pick a favorite! What’s yours?





08/17/2026

It’s FALL, y’all!! 🍂🍄🍁

…At least, at the store it is. 🤭 From hats to belts to loungewear to going-out essentials (and a whole bunch of fringe for you Western style girlies✨), we’ve got just about everything you need for your fall wardrobe here at Adelante.

Oh, and P.S! Since we’ve rolled in our new fall favs, what’s left of our summer inventory is now on sale! Come check us out and finish out sundress season with some great discounts. 👗





Address

303 Pearl Parkway, Suite 107
San Antonio, TX
78215

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 10am - 5pm

Telephone

+12108266770

Website

Alerts

Be the first to know and let us send you an email when Adelante Boutique posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Adelante Boutique:

Shortcuts

Share

Category