Pladra

We grew up depending on our flannels to keep us warm and comfortable in the woods and as a wardrobe staple for everyday life.

Our mission is to create the highest quality, field-ready flannel with a unique sense of style.

03/27/2026

Our local fly shop isn’t just a shop. It’s our community. We’ve partnered with our friends at to build something as versatile as the anglers who fish our local waters.
The Pladra x Lost Coast Flannel is premium Portuguese herringbone flannel built for the beach at dawn and the city the rest of the day. has spent years building a community around San Francisco’s local waters and this one’s for all of you who are a part of it.
Hidden inside is original artwork by our friend and local Artist , whose hand-drawn piece captures the beauty of early mornings at Baker Beach.

02/27/2026

It’s still cold out there. Grab your flannel

02/05/2026

Time to touch grass.

01/30/2026

Weekend roads

12/22/2025

The perfect gift awaits. Today is the last day for express orders to arrive in time!

12/12/2025

Hickory Red 🪾Loaded with texture for a modern & sophisticated take on an old classic.

12/09/2025

RIFFLE BLUE - our newest men’s Fireside Flannel that’s ruggedly good-looking and packed with trout

11/29/2025

This Small Business Saturday, we want to express our heartfelt gratitude for your support. Every purchase you make helps fuel our passion for quality craftsmanship. Shopping small means you’re part of something bigger: a community that values connection, quality and creativity.

From all of us at Pladra, thank you for choosing to shop small. We wouldn’t be here without you!❤️

- Jeff & Scott
(Pladra Founders)

11/28/2025

The turkey hangover is here and so is Black Friday! Head over to the site and grab up to 60% off flannels, fleece and more. Happy Fall!

11/27/2025

Happy Thanksgiving from all of us at Pladra! We’re grateful for your support and wishing you and your rafter (group of turkeys) a day filled with feasting, football and maybe some shopping. 🦃 Happy Turkey Day!

Address

San Francisco, CA

Telephone

+17075060532

Website

http://www.pladra.com/

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