AB Fits

AB Fits Quality denim, collections, and people. EST 1990. Howard's deep knowledge and fit expertise has built a long-loyal customer base.

When San Francisco native Howard Gee started AB Fits more than two decades ago, his mission was to bring people better denim and do so with a personal touch. And, though his offerings have expanded since those early days, he is still very much focused on finding and fitting the best denim available. AB Fits provides up-front personal service to clothe their customers in a global assortment of cher

ry-picked men’s and women’s denim-centric styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to cool, the store puts people in clothes that embody character and quality.

Our ARCHIVE SALE is almost here! Everything 70% OFF! Saturday 5/23 and Sunday 5/24 from 12–6pm. Amazing finds. In-person...
05/17/2026

Our ARCHIVE SALE is almost here! Everything 70% OFF! Saturday 5/23 and Sunday 5/24 from 12–6pm. Amazing finds. In-person only. Across the street from our main store at 1522 Grant Ave (AB Fits Evolving Space).

See ya there!

05/13/2026

A few new pieces from Jackman just dropped. Great, versatile pieces for warmer temps. See you soon. —Howard

05/10/2026

It’s raining socks! We just received a special delivery from Japan. 🧦🧦 We’ve had Antipast socks in our store for at least 25 years maybe longer because they’re like functional art for your feet. So beautifully made, it’s always fun to get these new shipments from them. These will become your new favorite socks. And, no socks were injured in the making of this video. 🤓 —Howard

04/26/2026

Let’s talk about TAION. Here are a few of the latest Spring/Summer pieces up close and personal. Available on our site, or in-store. Thanks! — Howard

TAION SS26 Drop: You might know TAION from their stylish “puffy” Fall/Winter pieces but they just dropped some really co...
04/21/2026

TAION SS26 Drop: You might know TAION from their stylish “puffy” Fall/Winter pieces but they just dropped some really cool new pieces for Spring/Summer. Versatile, everyday pieces with an eye toward freedom of movement and good ventilation. Check ‘em out. See you soon. —Howard

Our friend, Matias just dropped some beautiful new pieces for Spring/Summer. Light, flowing and easy but with Matias’s s...
04/15/2026

Our friend, Matias just dropped some beautiful new pieces for Spring/Summer. Light, flowing and easy but with Matias’s signature details and tailoring. The best of both worlds for warmer weather. Dressed up or down, these pieces will elevate your fit.
And thanks to our friend, Jonathan A. Ramirez for lending his style and vibe as our neighborhood model this week. Our little community really is full of great folks. .
Lastly MATiAS will be in the shop this weekend (4/17–4/18) to share his wares and stories about his latest collection. Stop by and say, hey. —Howard

We’re so excited to welcome MATiAS back to AB Fits Evolving Space @ 1522 Grant this coming weekend.Fri Apr 17th 2-6pmSa...
04/14/2026

We’re so excited to welcome MATiAS back to AB Fits Evolving Space @ 1522 Grant this coming weekend.

Fri Apr 17th 2-6pm
Sat Apr 18th 12-6
Sun Apr 19th 12-6

MATiAS will be packing his trunk to the brim with new SS26 styles that are looking to find homes in Bay Area closets that will appreciate them. Stop by to talk inspiration and check out his latest creations.

IN-STORE MEET & GREET: Direct from Copenhagen via a detour through Tokyo, we are excited to have the duo behind Hansen G...
04/09/2026

IN-STORE MEET & GREET: Direct from Copenhagen via a detour through Tokyo, we are excited to have the duo behind Hansen Garments in store this Friday, 4/10 and Saturday, 4/11.
Per and Aase will be joining the AB Fits Gang to help you find the perfect Hansen addition to your Spring wardrobe.
Hear the inspiration behind this season’s INTO THE BLUE collection direct from the source and mingle with the people behind one of our favorite brands.

Women’s Selects SS26 // Our friend and neighbor, Alyssa took some of her precious pre-opening time to model for us in he...
04/08/2026

Women’s Selects SS26 // Our friend and neighbor, Alyssa took some of her precious pre-opening time to model for us in her lovely shop in North Beach. Give her a follow if you don’t already and by all means if you’re into beautiful ceramics, antique home goods, jewelry and high quality vintage clothing…run don’t walk to Frenzy Faire in North Beach. We’re finding it hard to stop by for a visit without walking out with one of Alyssa’s own ceramic pieces or some unique vintage find. Her eye and aesthetic sensibilities are evident in every corner of this beautiful little shop.

Address

1519 Grant Avenue
San Francisco, CA
94133

Opening Hours

Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 12pm - 6pm
Saturday 12pm - 6pm
Sunday 12pm - 6pm

Telephone

+14159825726

Website

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