Alla Prima Fine Lingerie / Hayes Valley

Alla Prima Fine Lingerie / Hayes Valley Alla Prima Fine Lingerie has been outfitting women in luxury goods from Europe for over 20 years. W
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Happy Mother’s Day!
05/10/2026

Happy Mother’s Day!

04/17/2026

Silk lingerie is equal parts luxury, sensuality, and comfort. The color blocking of silk and lace by Eres is an instant modern classic.

04/10/2026

Chiaru Shiota’s exhibit, Two Home Countries, follows the artist’s threads of memories about her native Japan and her adopted Germany. Pages from the journals of Japanese soldiers and postwar German civilians are suspended in a web of red threads. Shiota’s debut exhibit in SF is a must see.

03/16/2026

Picasso had his Blue Period, I.D. Sarrieri has this.

03/01/2026

Effortless vacation dressing in Eres navy knitted dress.

02/15/2026

Evoking la dolce vita in Eres cashmere. Recreating the effortless Positano 1950s look from The Talented Mr. Ripley. The vibe here is play a tennis match, then have a long liquid lunch.

02/13/2026

Go for sultry and sophisticated in sparks of deep azure. The exclusive Theia collection redefines indulgence with intricate strapping and luxurious mesh tulle. Designed to empower.

02/08/2026

Nuame in all its splendor, exclusively at Alla Prima. In silk and leavers lace, this brand honors Italian craftsmanship while embracing modernity.

Alla Prima is closing Friday January 30th. As an immigrant owned business, we stand in solidarity with communities under...
01/30/2026

Alla Prima is closing Friday January 30th. As an immigrant owned business, we stand in solidarity with communities under siege.

01/25/2026

Sainte-Chapelle may sit in the shadow of Notre Dame, but she is a quiet jewel. The stained glass windows are unparalleled.
-Chapelle

Address

539 Hayes Street
San Francisco, CA
94102

Opening Hours

Tuesday 11am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 11am - 5pm

Telephone

+14158648180

Website

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