Often Wander

Often Wander Candles, Jewelry, Home Decor, and more! Often Wander is the creation line of Sarah, an artist based in San Francisco. www.ofenwander.com


-Sarah

i started often wander in january 2012 after spending time abroad — i came back to california inspired and ready to create. the first few years started slow; selling my creations to friends, then at farmers markets and pop ups, with my small collection of candles, mala necklaces and other beaded jewelry. in may 2014 i joined forces with friends noon designs to share our first brick and mortar stor

e in ocean beach, san diego. it was in that space where we began to grow our team, our online store, our wholesale business, and our many collections of candles and jewelry. in september 2018, after years of manifesting, our second brick and mortar store in the mission district of san francisco was born. it had always been a dream to have a store on the popular valencia street in san francisco, and i am so grateful to be here. in the spring of 2019 we closed our ocean beach location in san diego to open a new store in little italy in the fall. with two stores in separate cities, we were able to offer much more in store than ever before. we said goodbye for now to our shop in san diego at the end of 2023. we are proud to produce many fragrance items to fill your homes such as candles, diffusers, room sprays, incense, perfumes and more as well as offer our handmade jewelry. we also carry many locally made products from our friends and other local talents, as well as a beautiful eclectic collection of home decor, plants, art, and vintage finds. we pride ourselves in being able to offer product refills to our customers and host candle designing events at our shops. If you'd like to know more, we encourage you to join our mailing list to make sure you stay up to date on all events and what we've been up to.

new jewelry is liveI’ve been working on this collection quietly for a while.some of these beads I’ve held onto for years...
04/23/2026

new jewelry is live

I’ve been working on this collection quietly for a while.
some of these beads I’ve held onto for years, waiting for the right time.

pieces that are a little more bold, a little more expressive—meant to be layered, mixed, worn however you want.

everything is made by me, in small quantities.
some are one of one.

nothing forced. just pieces I truly love. I hope you will too.

collected is live

Our sale section just got bigger! Letting go, to make room for NEW! Check out the sale section on the site for all the d...
03/13/2026

Our sale section just got bigger! Letting go, to make room for NEW! Check out the sale section on the site for all the discounted items. Most of the sale items will not be making a return, so it’s now or never. Thanks for still being here after a very long IG hiatus. Hope you all are doing ok. Xoxo Sarah

If ever there was a scent for the transition between summer and fall…. this would be that scent. 🍎🕯️🍏
09/28/2025

If ever there was a scent for the transition between summer and fall…. this would be that scent. 🍎🕯️🍏

We asked... you answered. You wanted earlier access to this collection...And since this is our first candle season witho...
09/24/2025

We asked... you answered. You wanted earlier access to this collection...
And since this is our first candle season without a retail store in 11 years, we wanted to make sure you have plenty of time/access to this collection that’s normally available Nov-Jan.

We know you’ll love these scents, the way they glow, the way they crackle. ✨🕯️✨

We asked… you answered. You wanted earlier access to this collection… And since this is our first candle season without ...
09/19/2025

We asked… you answered. You wanted earlier access to this collection…

And since this is our first candle season without a retail store in 11 years, we wanted to make sure you have plenty of time/access to this collection that’s normally available Nov-Jan.

Stock up early!

BEADED BRACELET MONTH IS BACK! We’ve been quietly working behind the scenes on some new designs for you, but need to mak...
09/05/2025

BEADED BRACELET MONTH IS BACK!

We’ve been quietly working behind the scenes on some new designs for you, but need to make room!

For the month of September buy any 3 beaded bracelets, get the 4th one for FREE! (Including sale bracelets) So many styles are low stock, so if you’re eying something, now is the time.

*no discount code required. discount applied automatically to lowest price bracelet in cart when 4 beaded bracelets are added.

Happy stacking!

://Unedited/summer/camera-roll/life-update/ from-sarah. So as you know I took June off because I was tired (burnt out). ...
07/30/2025

://Unedited/summer/camera-roll/life-update/ from-sarah.

So as you know I took June off because I was tired (burnt out).

I thought maybe I’d spend that time creating, planning, or figuring out what’s next. But mostly, I just rested. I read a lot. I slept a lot. I walked a lot. Tried not to think about my business — and honestly, that felt right.

I didn’t come out of the break with a big idea or a comeback plan. But I did come out with a clearer sense of what I don’t want to keep doing.

I want freedom. I want fun. I want to create. I want to make money doing things that feel like me.

Often Wander isn’t what it used to be. The retail stores are closed. The team is gone. It’s just me now. And I’ve been moving through the slow process of adjusting to that — both logistically and emotionally.

So I’m starting small:
☀️Opening up the studio by appointment for in-person shopping. Email [email protected] to set up a time to shop irl.
☀️Doing the Renegade Craft Fair this weekend at Fort Mason. Saturday and Sunday.

And trying to move at a pace that feels human.

This is just where I am. Still figuring it out as I go. Thanks for all the support.

We’re officially out of office for the next month! The site is open for orders but they will not ship until July. We hop...
06/01/2025

We’re officially out of office for the next month! The site is open for orders but they will not ship until July. We hope you have a sunny, restful, and productive June, and we can’t wait to see you on the other side. What are your summer plans?!

Need smells while we’re on summer break? 👃 Stop by one of our amazing stockists!shu - San Francisco, CA - San Francisco,...
05/29/2025

Need smells while we’re on summer break? 👃 Stop by one of our amazing stockists!
shu - San Francisco, CA
- San Francisco, CA
- Maynard, MA

Find one near you at link in bio.

P.S. Wholesalers, tag us in your photos so we can share your shop!

What’s the *cutest* way to keep bugs away?? 🦟Our Citronella Travel Candle!Mosquitos and their friends can be a real nuis...
05/28/2025

What’s the *cutest* way to keep bugs away?? 🦟Our Citronella Travel Candle!

Mosquitos and their friends can be a real nuisance on summer adventures, which is why we created our bright, lemony, and super travel-friendly citronella fragrance. She’s filled with all the magical properties of citronella oil, has a 40 hour burn time, AND she’s less than $10 if you buy before the end of the month! 😉✨

Address

San Francisco, CA
94103

Alerts

Be the first to know and let us send you an email when Often Wander posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share