Wear Firstly

Wear Firstly We design intimates that put women first — stitched with comfort and joy to support bodies as they live, change, and evolve.

04/27/2026

The Classic Boyshort is getting me through this pregnancy! Consider this style if you’re treating any pregnant mamas this Mother’s Day! 🤰🏻

04/04/2026

The ultimate pregnancy hack. The Hands Free Slip-ins. gets it!

In case you missed it, some of our products have been updated - thanks to your feedback. 🙏 Here are the small but mighty...
01/13/2026

In case you missed it, some of our products have been updated - thanks to your feedback. 🙏 Here are the small but mighty changes we know you’ll love! ❤️

YEAR END SALE ✨30-85% off comfort you’ll actually reach for every day.These are the basics that support you through ever...
12/27/2025

YEAR END SALE ✨

30-85% off comfort you’ll actually reach for every day.
These are the basics that support you through every version of you - and feel just as good as the year ahead.

Shop our Year End Sale through the link in bio!

Big news on a big milestone. 💕Six years of building this brand… and today I get to share a first of my own.I found out I...
12/11/2025

Big news on a big milestone. 💕

Six years of building this brand… and today I get to share a first of my own.

I found out I was pregnant on the day we launched Firstly (this September), and it feels really special to share this news as we celebrate our 6th birthday.🎉

A baby girl is on the way — and we’re celebrating with 24% off for 24 hours. 💕
Code: FIRSTLY24

11/28/2025

Black Friday ends SOON! Shop 40% off sitewide until Sat Nov 29th at 11:59 pm EST.

🚨BLACK FRIDAY IS HERE!🚨30% off EVERYTHING, plus two new colors to cozy up your winter wardrobe. Meet Cranberry and Cara...
11/21/2025

🚨BLACK FRIDAY IS HERE!🚨

30% off EVERYTHING, plus two new colors to cozy up your winter wardrobe. Meet Cranberry and Caramel. 👀🎉

Shop now at wearfirstly.com

11/21/2025

📣 Black Friday drops tomorrow at 9am EST. PLUS two new colors: Cranberry and Caramel.

Happy Shopping!
Xo Rebecca

Cranberry. Caramel. Two new winter shades made for cold morning routines and slow evening rituals. Dropping Friday Novem...
11/19/2025

Cranberry. Caramel. Two new winter shades made for cold morning routines and slow evening rituals.

Dropping Friday November 21 at 9am EST — with our biggest sale of the year 🤎🍒

Firstly showed up to launch day with a little surprise: Heather Grey. 🩶Our most-requested shade is finally here in the C...
09/01/2025

Firstly showed up to launch day with a little surprise: Heather Grey. 🩶

Our most-requested shade is finally here in the Cropped Tank (aka extended) and our Boyshorts.

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San Francisco, CA

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https://www.instagram.com/wear.firstly/, https://www.tiktok.com/@wearfirstly

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