Wear Firstly

Wear Firstly We design intimates that put women first — stitched with comfort and joy to support bodies as they live, change, and evolve.

08/23/2026

The good stuff is going fast. Shop your size before it sells out. Warehouse sale ends tomorrow.

Shop link in bio 💜

08/17/2026

It’s officially that time of year 👀

Our annual Warehouse Sale is back THIS THURSDAY and I’m currently counting every last pair between SF + Ottawa to make sure you can grab every last pair. 🩲

Expect old colours, random sizes, hidden gems and some VERY good deals.

We’re clearing out the warehouses and making room for something new I designed while pregnant 🤭

Thursday 8.20. More details tomorrow.

08/14/2026

I’m slowly coming back from maternity leave. And we’re making space in the warehouses. Something big is coming end of August.

04/27/2026

The Classic Boyshort is getting me through this pregnancy! Consider this style if you’re treating any pregnant mamas this Mother’s Day! 🤰🏻

04/04/2026

The ultimate pregnancy hack. The Hands Free Slip-ins. gets it!

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San Francisco, CA

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