Shoesurfing.com

Shoesurfing.com We ship worldwide! Learning about the benefits of the sandals, Roxanne purchased both of her children and her husband John their first pairs.

ShoeSurfing.com is proud to be a family owned and run business. We welcome you to take a look at all of our diverse product all with amazing comfort and great style! In 1976, when Central Coast Surfboards was still on Monterrey and San Luis Obispo had shops like Korbs Trading Post and Surf-n-Wear, Roxanne Zunich went on a little shopping excursion. While hunting for comfortable shoes for her youn

g sons, Mark and Kevin, Roxanne stepped into a small shoe store at the “Creamery”, selling a new concept of leather sandals called Birkenstocks. It was this moment that shaped the foundation of offering and teaching others about comfortable footwear. Roxanne and her family were so impressed by Birkenstocks that a deal was struck between the Zunich's and the shoe store. The family stepped in, purchased the shop and now, over 35 years later, Roxanne’s Birkenstock is still family-owned and has expanded to multiple locations and online companies such as ShoeSurfing.com. Roxanne’s sister, Susanna Money-Doster also owns a Reno, Nevada Birkenstock store and has proven to be very successful for over 25 years. Within the decades, the Zunich's built a close relationship with Margot Fraser, the founder of Birkenstock USA. In 1966, Margot was on a trip exploring natural health with her husband in Germany when she met a female yoga teacher at a spa. After hearing about Margot’s chronic foot pain issues, the woman introduced her to sandals made by a German family who had been making shoes since 1774. Margot purchased a pair and within 2 months, her feet dramatically improved. Margot contacted Birkenstock and humbly asked if she could start distributing the sandals in the US, to which they agreed. So began the long and ever-growing history of Birkenstocks, the Frasers, the Zunich's and loyal customers. Margot is known to be one of the leading pioneers in what is called the “Comfort Shoe Store” in the footwear industry. The tradition of comfortable footwear, capturing opportunity and excellent customer service has never wavered for the Zunich's. These strengths are embedded into the core of the business, both in shop and online. E-commerce has proven to be an exciting aspect of the business as the company was able and continues to grow its reach into the world market; ShoeSurfing.com, RoxannesBirkenstockSLO.com, BirkenstockBeach.com, EarthBeach.com, SheepskinShoes.com, NiceBrandFootwear

Come try on a pair of Nice brand shoes at Roxanne's Birkenstock downtown San Luis Obispo.  Mix and match the footbeds so...
05/05/2026

Come try on a pair of Nice brand shoes at Roxanne's Birkenstock downtown San Luis Obispo. Mix and match the footbeds so you get that perfect partner for your feet and start living the "nice life" everyday! Enjoy comfort outside the box :-)
Inside Mission Mall 746 Higuera Street.

Try Nice!  Nice Brand Footwear gives you all day comfort and support.  You can pick and choose the different styles of f...
02/19/2026

Try Nice! Nice Brand Footwear gives you all day comfort and support. You can pick and choose the different styles of footbeds to get just the right fit. Some are softer than others, and some are lined with sheepskin. Mix and match sizes and styles right on the creek in downtown San Luis Obispo to build your perfect support system. Roxanne's Birkenstock SLO is the Home of Nice.

Sale shoes Galore for summer.  Come see us on the creek in Downtown SLO.  746 Higuera Street.  Teva, Olukia, Keen, Birke...
05/24/2025

Sale shoes Galore for summer. Come see us on the creek in Downtown SLO. 746 Higuera Street. Teva, Olukia, Keen, Birkenstock, Softwalk, on sale at our all summer sandal shoe sale.....

We have many Olukai's on $ALE at our shop downtown SLO on the creek.  Enjoy summer everyone :-)  We have many Sandals on...
05/24/2025

We have many Olukai's on $ALE at our shop downtown SLO on the creek. Enjoy summer everyone :-)
We have many Sandals on Sale in great comfort brands.

Summer is approaching!!  Check out the New "KLLY" Flips, Kelly Slaters New shoe brand, at Roxanne's Birkenstock and Shoe...
05/15/2025

Summer is approaching!! Check out the New "KLLY" Flips, Kelly Slaters New shoe brand, at Roxanne's Birkenstock and ShoeSurfing.com downtown San Luis Obispo inside the Mission Mall. Open 7 days a week.

The UGG Classic Ultra Mini is one of the most coveted of our Classics.  New Spring colors!  Roxanne's Birkenstock & Shoe...
03/13/2025

The UGG Classic Ultra Mini is one of the most coveted of our Classics. New Spring colors! Roxanne's Birkenstock & ShoeSurfing.com inside Mission Mall downtown San Luis Obispo, has many styles of UGGs. Come see our UGG Sale Section!

Shop now

Put comfort under the tree this season from ShoeSurfing.com and Roxanne's Birkenstock.  Give them something comfy to put...
12/18/2024

Put comfort under the tree this season from ShoeSurfing.com and Roxanne's Birkenstock. Give them something comfy to put on Christmas day. In downtown SLO, right on the creek across from the mission. No worries if you are unsure of someone size, we make the exchange process after Christmas easy :-)

UGGs make a great gift, and you will find a ton of them for Women, Men, Infants, and kids at ShoeSurfing.com and Roxanne...
12/18/2024

UGGs make a great gift, and you will find a ton of them for Women, Men, Infants, and kids at ShoeSurfing.com and Roxanne's Birkenstock downtown San Luis Obispo.
1.877.SLO.BIRK

Shop holiday gifts now

Makes a great Holiday Gift for that someone special!
11/25/2024

Makes a great Holiday Gift for that someone special!

Come see all the new UGG styles and colors at Roxanne's Birkenstock in downtown San Luis Obispo.  Open 7 days a week ins...
11/25/2024

Come see all the new UGG styles and colors at Roxanne's Birkenstock in downtown San Luis Obispo. Open 7 days a week inside the Mission Mall.

Address

746 Higuera Street Suite 5
San Luis Obispo, CA
93401

Opening Hours

Monday 10:30am - 5pm
Tuesday 10:30am - 5pm
Wednesday 10:30am - 5pm
Thursday 10:30am - 5pm
Friday 10:30am - 5pm
Saturday 10:30am - 5pm

Telephone

+18055413320

Alerts

Be the first to know and let us send you an email when Shoesurfing.com posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Shoesurfing.com:

Share

Category