ShoeSurfing.com is proud to be a family owned and run business. We welcome you to take a look at all of our diverse product all with amazing comfort and great style! In 1976, when Central Coast Surfboards was still on Monterrey and San Luis Obispo had shops like Korbs Trading Post and Surf-n-Wear, Roxanne Zunich went on a little shopping excursion. While hunting for comfortable shoes for her youn
g sons, Mark and Kevin, Roxanne stepped into a small shoe store at the “Creamery”, selling a new concept of leather sandals called Birkenstocks. It was this moment that shaped the foundation of offering and teaching others about comfortable footwear. Roxanne and her family were so impressed by Birkenstocks that a deal was struck between the Zunich's and the shoe store. The family stepped in, purchased the shop and now, over 35 years later, Roxanne’s Birkenstock is still family-owned and has expanded to multiple locations and online companies such as ShoeSurfing.com. Roxanne’s sister, Susanna Money-Doster also owns a Reno, Nevada Birkenstock store and has proven to be very successful for over 25 years. Within the decades, the Zunich's built a close relationship with Margot Fraser, the founder of Birkenstock USA. In 1966, Margot was on a trip exploring natural health with her husband in Germany when she met a female yoga teacher at a spa. After hearing about Margot’s chronic foot pain issues, the woman introduced her to sandals made by a German family who had been making shoes since 1774. Margot purchased a pair and within 2 months, her feet dramatically improved. Margot contacted Birkenstock and humbly asked if she could start distributing the sandals in the US, to which they agreed. So began the long and ever-growing history of Birkenstocks, the Frasers, the Zunich's and loyal customers. Margot is known to be one of the leading pioneers in what is called the “Comfort Shoe Store” in the footwear industry. The tradition of comfortable footwear, capturing opportunity and excellent customer service has never wavered for the Zunich's. These strengths are embedded into the core of the business, both in shop and online. E-commerce has proven to be an exciting aspect of the business as the company was able and continues to grow its reach into the world market; ShoeSurfing.com, RoxannesBirkenstockSLO.com, BirkenstockBeach.com, EarthBeach.com, SheepskinShoes.com, NiceBrandFootwear