Beachfolly WaterColor

12/26/2025

Come get what you really wanted!

08/21/2025

Come see us this Thursday! 🥂

08/20/2025

Look who made Wear it Wednesday! Join us tomorrow for a Sip & Shop in our store 4-6pm!

Three local boutiques in South Walton are partnering up on the 3rd Thursday of the month for a ‘sip and shop’ fun!

08/04/2025

Don’t forget to grab one of these super soft sweatshirts or t-shirts. These should be on your “ don’t leave town without it” list.

08/02/2025

We have some of the cutest summer handbags around!

04/08/2025

We have the newest releases from Mou! These sandals are so cute and the perfect accessory to make that outfit pop. Come see them in store!

03/29/2025

New Frank and Eileen arrivals! Check out the Silvio - Untuckable Button-Up shirt!

02/28/2025

The Cashmere Ribbed Trim Henley is a refined take on an off-duty favorite. Featuring a relaxed fit and mid-hip length combine comfort and style effortlessly, while the ribbed placket and tonal buttons provide enhance the polished look.

01/27/2025

New Frank & Eileen! This set is amazing. The Tuscany Getaway Set features everyone's favorite top the Eileen Button-Up & the Maisie Wide-Leg Pant!

01/23/2025

When the snow rush is over come see us at the shop! We are back to business!

01/22/2025

What a day we had here on 30A! Snow at the beach is quite a rare sight but it happened and here’s your proof! We will keep you updated on when we open back up.

01/15/2025

Feels like winter is here for good! Time to break out those sweaters. We have some great cashmere pieces by White + Warren. This is one of our current favs. 😍