The Hattery of Sonoma County

The Hattery of Sonoma County The Hattery of Sonoma County is a working hat factory that specializes in bespoke hats, a brick and mortar store, and a museum.

It is also the new home of Shady Brady Hats an iconic western hat brand. Millinery School, Hat Manufacturing, and Event Space

The two guys came to the Hattery and were so very nice! Allesandro told us he moved to Santa Rosa 14 years ago, now has...
01/26/2026

The two guys came to the Hattery and were so very nice! Allesandro told us he moved to Santa Rosa 14 years ago, now has faily here and is “living the American dream” Ivan came to visit his childhood friend Alessandro by way of Crawfordsville where he attended a World Championship Motocross Race. Thank you both for coming in! Viva l’Italia!!

Bohemian Flowers and Farmstand was a lovely stop on Sunday.
01/20/2026

Bohemian Flowers and Farmstand was a lovely stop on Sunday.

Our customer George has a good sense of humor!
12/05/2025

Our customer George has a good sense of humor!

11/27/2025
We had the pleasure of fixing and shaping the hats for Mariachi Barragan. Check out our local treasure!
11/20/2025

We had the pleasure of fixing and shaping the hats for Mariachi Barragan. Check out our local treasure!

11/15/2025

Come see this incredible miniature millinery marvels!

11/14/2025

Need a style refresh? Check out our Shady Brady hats, exclusively made by and sold through the Hattery! By it online or in person ❤️🤠

This is Diana who just won 1st Place in Chute Do***ng and overall 1st place in Rough Stock Points at the Duncans Mills R...
10/04/2025

This is Diana who just won 1st Place in Chute Do***ng and overall 1st place in Rough Stock Points at the Duncans Mills Rodeo. Now Diana is headed to the Reno Rodeo! Congratulations Diana!! If you can tag her on instagram that would be great! Her name is Diana Getko.

This stylish customer is wearing his own designs—we salute his creativity and can’t wait to see what’s in store for Isai...
09/28/2025

This stylish customer is wearing his own designs—we salute his creativity and can’t wait to see what’s in store for Isaiah Terry !

Address

1240 Petaluma Hill Road
Santa Rosa, CA
95404

Opening Hours

Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm

Telephone

(707) 757-9971

Website

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Our Story

A passion for hats led Jennifer Webley to open Portobello Hats in downtown Santa Rosa in 2011. After several years in the retail business Jennifer realized there is a growing interest in bespoke designs and reviving dying crafts. In 2016 Webley launched The Hattery, a manufacturing facility, as well as a space in which like-minded creatives could find inspiration and learn about millinery.