True Blue Vibes

True Blue Vibes A Luxe Surf Brand Embodying the Live Authentic™️ Lifestyle. For the adventurous free spirits who love coastal living. Well, boom that just happened here.

Founder
For Wholesale/Retail/ Collaborations DM on instagram First question you probably have above all is what does “True Blue” even mean? Honestly, it stands for “No BS” (whispering voice: yes that means no bu****it!) Forget the cute and fluffy, let’s just get real…..let’s get TRUE BLUE. Founder & CEO, Tatyana Sharoubim birthed this blog just for YOU. Af

ter over two decades under her belt in the retail world of fashion she wants to share her journey and lessons learned. Have you ever wanted a blog where you could go and confident like-minded women wrote specifically for you? We write for the ageless lifestyle. We talk about everything even the topics that make you blush because life isn’t just about the highlights or pretty photos on your Facebook timeline. We aren’t going to be proper. We want to improve all areas of your lives ladies by finding tips and stories to make all these subjects in your life get that much sweeter including: s*x, health and beauty, fashion, confidence levels, travel, girl bossing it, unicorn motherhood, picking your ass up off the floor when you hit rock bottom, leaving things in the past that belong there, run a marathon even if you never ran any race in your life including grade school. So be brave, be bold and join us making the True Blue Vibes culture authentic to you and looking fabulous while doing so.

POV: the group chat just decided where summer is happening. 🌴☀️The Aura Print Collection is giving“missed the flight hom...
05/19/2026

POV: the group chat just decided where summer is happening. 🌴☀️

The Aura Print Collection is giving
“missed the flight home because the beach was too good” energy.

Made for:
☀️ matching moments
🌊 spontaneous ocean dips
🍊 sun-drunk afternoons
✨ the photos you frame later

Warning: strangers will ask where it’s from.

Shop the Aura Print now +
Limited pieces before summer officially takes over.

Beach tested. Lifeguard approved. 🌊☀️Our guy Rob — local lifeguard chief and everyday waterman — rocking the Mak Surf Te...
05/11/2026

Beach tested. Lifeguard approved. 🌊☀️

Our guy Rob — local lifeguard chief and everyday waterman — rocking the Mak Surf Tee, TBV Gradient Trucker, and Pono Short in our Punta de Mita geo print. Built for long beach days, boat rides, surf checks, and living coastal.

Tap to shop the look. 🤙🏼

04/21/2026

Meet Mak. 🌊
The soul of True Blue Vibes.

From surf breaks to slow mornings, he’s the reminder we all need—to live a little lighter, a little truer.

Tap to shop Mak’s world:
• Party Wave Hat
• Full-Zip Hoodie
• Limited Edition Plushie

Sarasota born. Island state of mind.

Live Authentic™

Living with intention ✨🏄🏼‍♀️🥂🌸This March, we’re partnering with True Blue Vibes to celebrate what we believe in most — l...
03/24/2026

Living with intention ✨🏄🏼‍♀️🥂🌸

This March, we’re partnering with True Blue Vibes to celebrate what we believe in most — living authentically and intentionally.

For a limited time, discover our exclusive Beneva x True Blue Vibes floral arrangement, thoughtfully curated to bring beauty, meaning, and fresh energy into your space. Available 3/1–3/31.

✨ March 1–8: Enjoy 10% off at Beneva and True Blue Vibes with code INTENTION

✨ March 28: Brunch & Bloom with us downtown at T.Georgiano’s starting at 9AM — DIY bouquet making, mimosas, and coffee from Sarasota’s soon-to-open Salt Coffee Co.
(Complimentary entry | Flowers & coffee available for purchase)

1409-B 1st St, Sarasota FL 34236

✨ All month long: Shop our exclusive floral arrangement + Live Authentic book bundle on both websites.

beneva.com
truebluevibes.com

Let’s welcome spring with beauty, connection, and purpose.

03/09/2026
12/14/2025

A morning rooted in movement, intention, and joy.
All ages. One community. One beach.
Thank you to everyone who showed up in the spirit of connection and gave this Fit Santa Competition its heart. 🎅🏽🌊
Moments like these are why we do what we do.
Spring Date TBA

11/25/2025

Meet our newest True Blue Vibes Ambassador, Larysa Switlyk —she has spent her life championing the outdoor lifestyle—from fishing tournaments to global adventure travel, nonprofit work, and producing her award-winning show Larysa Unleashed. She’s explored 60+ countries, guided women, kids, and veterans into nature, and now leads Unleashed Outdoor Education, dedicated to inspiring others and protecting wildlife.

Grateful to have her join our lineup of Wave Makers —because all of her success comes from Living Authentic ™️

This film was shot and directed in Sarasota this past October by our founder, — a morning on the water, captured in the spirit of True Blue Vibes®️

🌴

Address

225 University Town Center Dr.
Sarasota, FL
34243

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