07/27/2026
👉From Our Founder:
It started in 2016 when me and a friend Jacob were attending our football games at Dallas High and I would yell out "DO SOMETHING COOL" from the stands towards our Alma Mater when they seemed off their game and we were hoping they would pull through and get back to winning!
It started as a little inside joke, then started to become something bigger. Something with actual meaning!
Me and Jake would start to continue yelling this every single game! It caught on!
In 2019 our team went farther in the season than they had gone in over 20 years. They completed the season with a final record of 15-1 only losing their final game of the state championship.
The one thing we were able to say for sure was that.... they did "Do Something Cool"
(This same record of 15-1 happened again in 2023)
I continued to say it on and on when I would be working, or at another sports game or even when I was back attending a game at my HS again to watch the team i grew up with, keep winning.
Since then the words have gained much more meaning!!
These words in my life show you dont have to live with constraints, dont let anything hold you back, push the boundaries every single day, and never EVER hesitate to Do Something Cool!!
We as adults work our A$$es off on a daily basis to provide and live our own lives, but what so many forget to do is make sure they are doing what they enjoy!!
You need to do things in life that get your pulse racing, make your stomach sink, and makes you wonder if your doing it right, because if you dont question it are you even doing anything worth while!!
The new brand is a true double meaning and that is...
1) Work your butt off, make your life worth it and make sure you are able to live your life to the fullest!
2) Push way beyond comfort, make your life crazy, and do things others wouldn't dare!!
Jump out of that plane!!
Get on that field and play your heart out!!
Buy that 400cc and go rip some trails
Buy that new car and take it straight to the track!!
Because in the end... who else is stopping you, other than yourself!!!
All you gotta do in life is live by 3 words and you'll never regret a thing because you'll know that whatever you just did, you made sure to
DO SOMETHING COOL!!
Follow my journey in bringing to life the most radical and spontaneous streetwear clothing brand that I have put off for far too long!!
Let's GOOOO!!!!! Do Something Cool
- Nicholas Carr
Founder | DSC